Senior Program Manager, GTM Launch

Cast & Crew•Burbank, CA

About The Position

We're seeking a Senior Program Manager for GTM Launch to serve as the central driving force behind our most strategic product launches. Reporting into the TMO and working across all functions, you'll lead end-to-end launch readiness that delivers substantial value to our customers and shape the future of Cast & Crew. From new product introductions and feature releases to pricing strategies and packaging changes, you'll be the connective tissue ensuring seamless execution across Product, Sales, Marketing, Customer Success, Support, and Operations. This is a high-impact role for someone who thrives in ambiguity, builds strong cross-functional partnerships, and has a proven track record of turning complex initiatives into successful launches that drive revenue and customer adoption.

Requirements

7+ years of experience in project/program management, business operations, or strategy roles, preferably at a senior level within a technology or SaaS organization
Proven track record of leading complex, cross-functional product launches from inception through execution
Experience partnering with senior executives to drive strategic initiatives and operational improvements
Strong leadership capabilities with demonstrated ability to influence and coach senior stakeholders on content, communications, and decision-making
Exceptional written and verbal communication skills with experience communicating at all organizational levels
Expertise in establishing operational cadences and processes that drive efficiency and scalability

Nice To Haves

Experience in entertainment, media, or production-related industries
Background in B2B SaaS or enterprise software environments
Familiarity with entertainment production workflows (accounting, payroll, crew management)
Experience with program management tools (Asana, Jira, Monday.com, Smartsheet, etc.)
Technical background or demonstrated technical understanding within a product suite.
Knowledge of GTM strategies including pricing, packaging, and go-to-market motions
Experience working in a geographically distributed team.

Responsibilities

Lead end-to-end program management for high-priority product launches across Cast & Crew's digital solutions portfolio (including production accounting, expense management, digital onboarding, timecards, and reporting tools)
Develop comprehensive end-to-end rollout plans including scoping, resource allocation, timeline management, dependency mapping, risk mitigation, and change management strategies
Define and implement program rituals such as planning sessions, retrospectives, and stakeholder alignment meetings
Drive commercial success by ensuring GTM teams are fully equipped to bring new products and features to market effectively
Serve as the central coordinator across Product, Sales, GTM, Marketing, Customer Success, Operations, and Support teams throughout the launch lifecycle
Build and maintain strong partnerships with senior leaders across the organization, influencing decision-making and driving alignment on priorities, providing the GTM perspective on product roadmap decisions.
Manage cross-functional and cross-geo collaboration, ensuring all stakeholders are engaged at the right stages of the project lifecycle
Navigate organizational complexity and help leaders see the "bigger picture" by highlighting cross-organizational dependencies and tradeoffs
Establish and maintain scalable frameworks, processes, and best practices for product launch management
Collaborate with other program managers to continuously refine processes as the GTM organization evolves and scales
Define clear roles, responsibilities, and communication protocols for launch teams
Use metrics and data-driven insights to measure launch effectiveness, track performance, drive user adoption, and inform continuous improvement
Drive alignment through exceptional communication skills, ensuring consistent messaging across all levels of the organization
Champion change management practices to ensure smooth adoption of new products, features, and processes – ensuring pre-launch alignment and post-launch reinforcement that drives measurable revenue impact.
Facilitate strategic planning sessions, working sessions, and executive decision-making forums
Manage stakeholder expectations and keep leadership informed on progress, risks, and key decisions
Identify, assess, and proactively manage risks and dependencies that could impact launch success
Navigate tradeoffs between competing priorities and make recommendations that balance business needs with execution feasibility
Diagnose organizational challenges and implement effective solutions to keep launches on track
Demonstrate resilience and adaptability when plans change or unexpected obstacles arise