Senior Regional Marketing & Sales Director

Bellingham at West Chester

10d • $150,000 - $170,000

About The Position

The Senior Regional Marketing & Sales Director leads strategic marketing and
sales initiatives across a portfolio of senior living communities, driving brand
awareness, occupancy growth, and revenue performance. Partnering closely with
Operations and Community Executive Directors, this role builds high performing
teams and implements innovative strategies to exceed sales goals across
independent living, assisted living, and memory care communities.

In addition to delivering results, this role mentors regional sales teams and
supports key initiatives including new community onboarding, special projects,
and portfolio growth.

Experience is Everything.
At LCS, experience is everything. We
provide
you
the opportunity to use your
talents in a progressive, growing organization that makes a positive difference
in the lives of the seniors we serve. If you are seeking an organization that
gives back,
you’ll
love working here. Our principles and
hospitality
promises
define our company culture. LCS employees can be
found
participating
in volunteer activities, getting involved in
our
committees
or collaborating with team members in our innovative
workspace.
You’ll
find several opportunities to grow as a professional, serve
the community, and enhance the lives of seniors.

Requirements

• Demonstrated proficiency in CRM utilization, reporting, and data analysis - preferably Life Care Services Salesforce system.
• Technical skills can best be acquired through a combination of a bachelor’s degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing, preferably at a Life Care Services-managed or owned community.
• Experience in recruiting, training, supervising and motivating marketing, sales and outreach staff.
• Must be able to communicate effectively with residents, families, vendors, all community and corporate staff, and owner/boards.
• Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs.
• Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results.

Responsibilities

• Management responsibilities could include Sales Specialists, Regional Directors of Marketing and Sales or Regional Managers of Marketing and Sales.
• Work closely with the Directors of Operation Management, Executive Directors, community-level Marketing and Sales teams, and advertising partners in the development and execution of overarching strategic marketing plans and tactical plans for occupancy development (all levels of care) for assigned top priority communities.
• Make timely and appropriate recommendations for ongoing education and training for new and existing staff members.
• Provide follow-up reinforcement of training techniques with periodic performance evaluation and recommendations offered as necessary.
• Assist Directors of Operations Management and Executive Director(s) in recruitment, selection, onboarding and training of community-based marketing, sales and outreach personnel.
• Provide budgeting recommendations relating to sales, closings, attrition, occupancy and marketing and sales expenses in collaboration with Director of Operations Management and Life Care Services Community Finance.
• Utilize and/or recommend LCS resources, systems and ancillary business lines appropriately to support optimal strategic direction, fiscal responsibility, and data-driven performance results.
• Interact positively with board/owner clients as required representing LCS Senior Living Marketing and Sales Leadership. This may include board/owner meetings, strategic planning events, LCS home office client visits, and other client focused events.
• Participation in and leadership of business meetings, conferences, corporate events.

Benefits

• Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level