Senior Social Marketing Manager , Prime Video

Amazon • Culver City, CA

3d

About The Position

Amazon Prime Video is seeking a Senior Social Marketing Manager to lead global
social marketing strategy and execution for Prime Video and Amazon Studios. This
role sits within the global social marketing team and is responsible for
developing and executing data-driven, high-impact social marketing campaigns for
assigned titles, brand campaigns, and always-on presence across IG, Facebook,
TikTok, X, and Threads, as well as emerging platforms including Reddit,
Pinterest, Snap, and Discord.

The Senior Social Marketing Manager develops social marketing strategies and
tactical executions globally, raising the bar on innovation and operational
excellence. Areas of ownership include social strategy, social creative
development, social listening and analytics, community management, and social
innovation including AR/VR and paid media social products for assigned titles,
brand campaigns, and always-on brand projects.

This role identifies and acts on cross-title marketing opportunities to create
ownable Prime Video social brand moments, partnering with the Creator team,
Social Title team, PR, and cross-functional stakeholders to build social
franchises, repeatable social-first formats, and executions that drive
measurable brand impact and viewership growth for Prime Video.

Reporting directly to the Head of Global Social Strategy, PV US Social Brand,
Studios, Audiences and Franchises, the Senior Social Marketing Manager acts as a
collaborative stakeholder across global marketing, ensuring the highest
standards for consistency and quality are maintained to drive viewership and
attract new customers to Prime Video.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership

Nice To Haves

• Experience communicating results to stakeholders

Responsibilities

• Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.
• Lead social marketing campaigns for assigned Amazon Studios titles, selected brand campaigns, and reactive opportunities, engaging in real time on relevant conversations about the brand, titles, and talent.
• Develop platform-specific, high-impact social marketing strategies that reinforce Amazon Studios and Prime Video's position in the streaming marketplace, aligned with overall business and marketing strategy.
• Create high-quality always-on assets as well as title and brand campaigns that inspire customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video.
• Raise the bar on social marketing strategies and tactics globally; provide oversight for the team responsible for implementing this vision across all international markets.
• Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes.
• Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership.
• Maintain a clear, well-reasoned point of view and provide strategic and creative direction to internal and external partners.
• Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments.
• Proactively contribute to operational excellence, including policies, procedures, and best practices.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed