Social Marketing Manager , Prime Video

Amazon • Culver City, CA

3d

About The Position

Amazon Prime Video and Amazon Studios is seeking a Social Marketing Manager to
develop and execute data-driven, high-impact social marketing campaigns for
Prime Video and Amazon Studios. This role sits within the global social
marketing team and is responsible for always-on presence across IG, Facebook,
TikTok, X, and Threads, as well as emerging platforms including Reddit,
Pinterest, Snap, and Discord.

The Social Marketing Manager develops social marketing strategies and tactical
executions globally, raising the bar on innovation and operational excellence.
Areas of ownership include social strategy, social creative development, social
listening and analytics, community management, and social innovation including
AR/VR and paid media social products for assigned titles.

This role identifies and acts on cross-title marketing opportunities to create
ownable Prime Video social brand moments, partnering with the Creator team,
Social Title team, PR, and cross-functional stakeholders to build social
franchises, repeatable social-first formats, and executions that drive
measurable brand impact and viewership growth for Prime Video.

Reporting directly to the Head of Social Marketing for Amazon Studios, the
Social Marketing Manager acts as a collaborative stakeholder across global
marketing, ensuring the highest standards for consistency and quality are
maintained to drive viewership and attract new customers to Prime Video.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Nice To Haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Responsibilities

• Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.
• Develop and execute high-impact social marketing campaigns for assigned Amazon Studios titles, engaging in real time on relevant conversations about the brand, titles, and talent.
• Develop platform-specific social marketing strategies that reinforce Amazon Studios and Prime Video's position in the streaming marketplace, aligned with overall business and marketing strategy.
• Create high-quality always-on assets as well as title campaigns that inspire customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video.
• Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes.
• Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership.
• Maintain a clear, well-reasoned point of view and provide strategic and creative creative direction to internal and external partners.
• Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments.
• Proactively contribute to operational excellence, including policies, procedures, and best practices.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed