SEO Lead

Infinity Marketing•Greenville, SC

1h•Hybrid

About The Position

At Infinity Marketing we are growth-obsessed problem solvers who know great marketing moves the needle, and strong collaboration keeps it there. To our clients, we’re problem solvers, growth drivers, and brand advocates. To each other, we’re cheerleaders, sounding boards, and collaborators. We are a team of thinkers, connectors, and doers on a mission to make a difference for our clients. We believe in the power of collaboration – communicating without egos to cultivate momentum, unearth ideas, and foster meaningful relationships built on trust. We believe that great marketing propels business forward and great partners show you just how far you can go. Come be a part of the Infinity crew and see why we’re better together. Our Purpose We exist to drive growth through relationships that empower people to make a difference. Our Values Partnership - Teamwork is in our DNA. Every client is a partner, and every project is a shared journey toward something greater. We’ll always pursue a win-win, and we insist on mutual respect and empathy. Integrity - Trust is earned through action, and we’re here to build lasting trust with our clients and each other. We stand by our word, we are boldly transparent, and we hold ourselves to high ethical standards. Curiosity - Deep discovery drives serious progress. By asking thoughtful questions, exploring new ideas, and challenging assumptions, we uncover bold solutions to stay ahead of the curve — so you can, too. Results - Achieving your goals is our goal too. From first consultation to final delivery, we set clear expectations, measure progress, and work relentlessly to drive performance and help your business grow. Humility - Growth comes from listening, learning, and adapting. By owning our mistakes, embracing feedback, and serving others, we turn challenges into stronger relationships and better outcomes. Position Summary The SEO & Web Performance Lead drives measurable improvements in website performance across a portfolio of client accounts. Leveraging Infinity’s Web Performance pillars—Visibility, Experience, Conversion, and Optimization—this role analyzes data, identifies high-impact opportunities, and delivers actionable recommendations that directly advance client results. The SEO & Web Performance Lead is a self-motivated, detail oriented team member who evaluates SEO and emerging AI search trends, refines content and user experience, supports CRO-driven enhancements, and collaborates across teams to ensure recommendations are implemented effectively and consistently achieve performance goals.

Requirements

Associate or bachelor’s degree in marketing, communications, business, or related field.
4+ years of experience in SEO, website performance, or digital marketing.
Proficiency with SEMrush, GA4, Google Search Console, Clarity and related SEO, user behavior and analytics tools.
Demonstrated success improving organic search visibility and website performance.
Ability to interpret performance data and provide clear, actionable recommendations.
Experience implementing SEO updates in CMS environments (WordPress required; additional platforms a plus).
Understanding of content optimization and familiarity with basic CRO concepts.
Excellent verbal and written communication skills; able to explain recommendations clearly to clients and across teams.
Strong organizational skills with high attention to detail and follow-through.
Ability to manage multiple assignments and meet deadlines in a fast-paced environment.
Collaborative mindset and ability to work effectively with cross-functional partners.
Professionalism and discretion with sensitive client or business information.

Responsibilities

Suggest and implement SEO recommendations that strengthen website visibility across organic and AI search.
Conduct keyword research, competitive analysis, and content gap assessments to inform opportunities for visibility and engagement.
Evaluate content quality, structure, and clarity to support improved experience and search performance.
Prepare monthly and quarterly performance monitoring and reporting, highlighting actionable insights across our four pillars.
Communicate recommendations with clarity and confidence to help clients understand and adopt strategies that support their business goals and long-term performance.
Create performance strategies with clear prioritized roadmaps and action plans that guide ongoing optimization efforts.
Build content plans that improve visibility, strengthen user experience, and support ongoing optimization efforts.
Partner with subject-matter experts to ensure content plans, recommendations, and production align with client's goals and accurately address user needs.
Conduct SEO and web performance audits, including on-page optimization, internal linking, metadata, and structural improvements.
Review behavioral data and identify patterns that may inform basic conversion or user experience recommendations (e.g., messaging clarity, layout adjustments, content refinements).
Support web builds and redesigns by preparing SEO recommendations, metadata, content guidance, and redirect planning.
Collaborate across departments to enable cohesive web performance efforts.
Assist with proposals, scopes, and estimates for web performance programs.
Work closely with internal team members to ensure recommendations are implemented accurately and in alignment with performance goals.
Contribute to internal documentation, best practices, and process development to strengthen our optimization efforts.
Perform other performance optimization related duties as assigned.