Social Creative Lead

Mythic•Charlotte, NC

2d•Remote

About The Position

Mythic is an independent, full-service agency, delivering connected capabilities across brand strategy, creative, media, social & CRM. We’re purpose-built on a single belief: modern growth marketing demands more. Resonant brand work. Fast & scalable performance systems. Rigorous, holistic measurement. Defined by tangible business outcomes. HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. Job Summary: Mythic is seeking a Social Creative Lead to serve as the "Architect of Attention.” Unlike traditional roles that adapt campaign assets for social media as an afterthought, you will be the origin point for concepts born natively within the social ecosystem. You’ll bridge traditional brand storytelling with platform-native engagement. Your mission: ensure our creative work doesn't just exist on social but thrives there by leveraging platform mechanics, creator culture, and algorithmic trends from day one. You will work alongside Strategists, Producers, Art Directors and Copywriters to transform brand truths into cultural moments that audiences actually want to share and discuss.

Requirements

Storytelling Mastery: Expert-level understanding of the "Hook-Body-Payoff" structure with the ability to stop a thumb-scroll in under 1.5 seconds.
Platform Fluency: Deep knowledge of TikTok, YouTube, Instagram, and emerging platforms, including a technical understanding of how watch time, engagement velocity, and SEO keywords affect reach.
Behavioral Psychology: Ability to design creative for "Social Currency"—understanding the psychological triggers that make people share or participate in a trend.
Visual & Verbal Shorthand: Proficiency in "Social Copywriting" (captions, on-screen text, and human-centric scripts) and an eye for when to use "Lo-Fi" vs. "Hi-Fi" aesthetics for brand credibility.
Non-Linear Thinking: Ability to conceptualize 30-day narrative arcs and community-led activations rather than just standalone 30-second spots.
Adaptability: A "power-user" mindset with the willingness to pivot when platform algorithms or cultural sentiments shift.
Portfolio: Please include a portfolio or creative samples with your resume.
5+ years in a creative agency, social media agency, or as a high-level independent content creator/strategist with a proven track record of "social-first" campaign success.
A level of proficiency in creative prototyping tools (e.g., Adobe Creative Suite, Figma, CapCut) to be able to pitch your creative concepts and communicate your ideas.
Bachelor’s degree in Advertising, Marketing, Communications, or a related field — or equivalent hands-on experience in the creator economy.

Responsibilities

Native Ideation: Lead the development of ideas that prioritize the specific platform usability and engagement nuances as core functions of the creative rather than just thinking of social as distribution channels.
Creative Partnership: Pair with traditional Art Directors and Copywriters during the concepting phase to ensure high-level brand hooks are translated into platform-appropriate visual tropes and narratives.
Strategic Bridge-Building: Collaborate with Strategists to turn raw audience data and cultural insights into actionable creative briefs and brainstorming prompts.
Content Optimization: Work with Media Planners to ensure creative assets are technically and aesthetically optimized for specific inventory and placements, maximizing organic reach and paid media efficiency.
Agile Prototyping: Rapidly mock up concepts using native tools (CapCut, Figma, TikTok) to prove "proof of concept" to internal stakeholders and clients before moving into full production.
Cultural Listening: Monitor the digital landscape to distinguish between fleeting memes and macro-trends, ensuring the agency remains ahead of the curve.
Advocacy & Education: Act as an internal consultant, explaining the "why" behind social-first thinking and helping the broader team move away from simply resizing existing assets to meet social specs as an approach to multi-platform campaigns.

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