Social Media and Brand Coordinator

Magellan Jets•Quincy, MA

4d•$58,000 - $74,000•Hybrid

About The Position

The Social Media and Brand Coordinator plays a pivotal role in supporting the marketing team across various channels and initiatives. This role will be a key part of executing strategies that drive brand awareness, lead generation, and customer retention. This position has a strong focus on social media strategy, content creation, and channel management.

Requirements

1-3 years of marketing, advertising or experience in a related field preferred
Bachelor’s degree in marketing or a related field preferred
Basic knowledge of how to analyze data, determine market trends, and read campaign performance metrics to inform decision-making and strategy development.
Excellent communication skills, both verbally and in writing, including crafting compelling marketing copy and presentations.
Strong understanding of social media platforms, trends, and best practices, with the ability to create engaging, platform-specific content.
Proficiency in short-form copywriting for social media.
Experience with social media analytics tools to track and report on performance.
Familiarity with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), project management software (e.g., Airtable), social media management tools, and native social media platforms.
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook for creating documents, managing data, and communicating effectively.
Proficient in Adobe Creative Cloud (InDesign, Photoshop, Adobe Premiere, Adobe Illustrator), Canva, and ability to edit and create in Instagram Reels, TikTok, and other social media editing applications.
Exceptional thoroughness and attention to the details in all marketing activities, includingcontent creation, proofreading, and campaign execution.
Capacity to generate creative and innovative ideas and solutions for marketing campaigns, content creation, and promotional materials.
Ability to take initiative, work independently when necessary, and seek out opportunities for improvement and growth.
Ability to organize and prioritize tasks, manage timelines, and coordinate with cross functional teams to ensure project and event success.
Capability to work effectively in a team environment, collaborating with colleagues from various departments to achieve common goals.
Flexible and able to adapt to changing priorities, market conditions, and emerging trends in the industry.

Responsibilities

Oversee social media channels, including Instagram, LinkedIn, Facebook, YouTube, and Pinterest, with a strong understanding of distinct content needs for each unique platform.
Support the launch of future social media channels by developing and implementing social media strategies to increase brand awareness, engagement and lead generation.
Create, schedule, and publish content, including short-form copywriting, on all platforms.
Monitor social media trends, respond to comments and messages in a timely manner, and actively engage in relevant social discussions.
Track and measure social performance monthly through a social dashboard.
Implement and maintain brand consistency across all marketing materials and office assets. This includes updating and distributing the marketing kit, designing email signatures, and creating business cards.
In collaboration with the Sr. Brand Marketing Manager, help maintain relationships with external vendors, agencies, freelancers, and relevant partners involved in marketing projects, ensuring timelines and deadline expectations are met.
Oversee the inventory of promotional items and branded merchandise. Coordinate the ordering, storage, and distribution of swag.
Handle the logistics of sending out client gifts, including packaging, shipping, and tracking deliveries to ensure timely and accurate fulfillment.
Assist in planning and coordinating internal and external company events and partnership activations. Manage event logistics, coordinate with vendors and partners, and ensure successful execution and follow-up.
Provide administrative assistance to the marketing team, including but not limited to scheduling meetings, preparing materials, shipping items, database maintenance, correspondence handling, event setups, and partnership activations.