Social Media Associate

Steve Madden•New York, NY

1d•$55,000 - $65,000•Onsite

About The Position

The Social Media Associate is responsible for bringing the Steve Madden brand to life across social media platforms. Working closely with our Senior Social Media Manager, this person assists with day-to-day channel management, content creation, and cross-functional collaboration to elevate Steve Madden’s organic social presence and generate channel growth and engagement. This position is ideal for someone who lives and breathes social media, is passionate about innovation and storytelling, and thrives in a fast-paced environment. We're looking for a self-starter, hustler, team player, and brand representative who loves the brand as much as we do. This position is based in our LIC office and requires working on-site

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Minimum of 1-2+ years of experience in social media, preferably within fashion, beauty, or lifestyle brands or a similar agency environment
A deep understanding of major social media platforms (Instagram, Facebook, TikTok, Youtube, Pinterest) and their respective audiences, features, and best practices
Experience running and scaling at least one brand social channel, including posting, community management, and reporting
An eye for creating engaging, culturally relevant, social-first content
Proficiency in social media management tools (Dash Social preferred, or similar)
Ability to spot and stay ahead of trends
Excellent interpersonal, problem-solving, communication, organization, and relationship management skills

Responsibilities

Channel Management (Instagram, Facebook, TikTok, Youtube, Pinterest)
Content Creation
Performance Tracking & Reporting
Social Listening
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Maintain and update the content calendar across all social platforms, supporting brand marketing while developing platform-specific content ideas
Schedule and publish posts through Dash Social, ensuring all product tags and details are accurate
Manage Steve Madden's social community through DMs and comments
Write social media captions for @stevemadden’s Instagram and TikTok posts, and other owned brands as needed
Create and execute content across platforms, focusing on weekly short-form videos for TikTok and Reels, as well as behind-the-scenes content from shoots and social content days
Attend photoshoots and influencer events to capture content as/when needed
Create engaging, brand-aligned Instagram Stories with innovative design elements
Analyze post and campaign performance data, develop weekly and monthly reports, and provide actionable insights to improve content output
Monitor social media creator and influencer trends, collaborating with PR/Influencer team on campaign and gifting opportunities
Perform weekly social trend audit to pitch relevant content ideas for organic channels
Nurture relationships with influencers, content creators, and brand friendlies via DMs and in-person events
Coordinate with external teams for necessary approvals
Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values