Social Media Community Associate

Otis Elevator Co.

3d • $68,000 - $83,000 • Remote

About The Position

Social Media Community Associate, reporting to the Director, Social Media, is immersed in social media platforms. This colleague is responsible for social media community management, which includes engaging with a variety of external and internal stakeholders to successfully respond to and engage with our social audience. The Social Media Community Associate has a firm grasp on social and various social media platforms including LinkedIn, Facebook, Instagram, and YouTube and guides Otis on how and where to best tell its story. This colleague drafts content that is suitable for each social media platform, skillfully monitors social media platforms to respond to comments and direct messages as appropriate and develops metrics to determine social media community management response effectiveness.

Requirements

• Must be digitally savvy and able to keep up with the constantly evolving nature of social media
• Understands the 24/7 nature of social media; flexible and willing to monitor and engage in social conversations, including outside business hours when potential issues can arise
• Demonstrates sound judgment with a solid understanding of when to proactively escalate issues on social media
• Understands the benefits and risks of various social media platforms and provides thoughtful counsel about platform recommendations
• Has strong writing skills and can quickly capture the Otis brand voice
• Demonstrates interest in measurement and reporting and has a foundational understanding for how to measure social media performance and translate it to business goals and objectives
• Exhibits willingness to learn and to keep up with best practices for social engagement
• Is flexible and willing to pivot as needed to ensure Otis’ social media presence is maximized
• Maintains a sense of calm when under pressure, multitasks and manages multiple deadlines and conflicting priorities either individually or as a member of a team

Nice To Haves

• Bachelor’s degree in marketing/communications or related field preferred

Responsibilities

• Serve as community specialist while effectively managing incoming social media response processes and community engagement to ensure a level of consistency in terms of timing, tone and voice
• Help create content with measurable results and outcomes in mind
• Learn and leverage our social media management tool for publishing, reporting, and monitoring needs; and serve as a resource to global social media channel owners as they adopt the tool
• Support our employee social media advocacy tool and content,collaborating with our social media manager to ensure compelling content is ready for colleagues to share
• Monitor and research social media trends and recommend ways for Otis to apply to its social channels and other external communications

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level