Social Media Community Specialist

Otis Elevator Co.

1d • $85,000 - $105,000 • Remote

About The Position

Social Media Community Specialist, reporting to the Director, Social Media, is immersed in social media platforms. This colleague is responsible for social media community management, which includes engaging with a variety of external and internal stakeholders to successfully respond to and engage with our social audience. The Social Media Community Specialist helps educate Otis stakeholders about the benefits of using various social media platforms. The community manager also has a firm grasp on social and various social media platforms including LinkedIn, Facebook, Instagram, and YouTube and guides Otis on how and where to best tell its story. This colleague drafts content that is suitable for each social media platform, skillfully monitors social media platforms to respond to comments and direct messages as appropriate and develops metrics to determine social media community management response effectiveness.

The Social Media Community Specialist excels at humanizing Otis’ brand using social media. By collaborating with customer advocates and OTISLINE professionals, this colleague uses established processes and best practices to respond to incoming messaging, which can include responding to complaints and issues, engaging with influencers and enthusiasts and others. In addition, this colleague will support internal collaboration with other social media channel owners around the world.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio. You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company. When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge. We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs. Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here. Become a part of the Otis team and help us #Buildwhatsnext! Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at [e-mail]. Privacy Policy and Terms: Click on this link to read the Policy and Terms We go to great lengths to hire and develop the best people, and offer a supportive environment where employees are motivated and empowered to perform at their full potential. Today, we continue pushing the boundaries of what's possible to thrive in a taller, faster, smarter world.

Requirements

• Must be digitally savvy and able to keep up with the constantly evolving nature of social media
• Understands the 24/7 nature of social media; flexible and willing to monitor and engage in social conversations, including outside business hours when potential issues can arise
• Demonstrates sound judgment with a solid understanding of when to proactively escalate issues on social media
• Understands the benefits and risks of various social media platforms and provides thoughtful counsel about platform recommendations
• Has strong writing skills and can quickly capture the Otis brand voice
• Demonstrates interest in measurement and reporting and has a foundational understanding for how to measure social media performance and translate it to business goals and objectives
• Exhibits willingness to learn and to keep up with best practices for social engagement
• Is flexible and willing to pivot as needed to ensure Otis’ social media presence is maximized
• Maintains a sense of calm when under pressure, multitasks and manages multiple deadlines and conflicting priorities either individually or as a member of a team

Nice To Haves

• Bachelor’s degree in marketing/communications or related field preferred

Responsibilities

• Serve as community specialist while effectively managing incoming social media response processes and community engagement to ensure a level of consistency in terms of timing, tone and voice
• Uncover and develop storytelling opportunities to humanize the Otis brand on social media through rich, multimedia content
• Help create content with measurable results and outcomes in mind
• Help maintain and improve social media reporting methods and standards to track performance against goals
• Learn and leverage our social media management tool for publishing, reporting, and monitoring needs; and serve as a resource to global social media channel owners as they adopt the tool
• Support our employee social media advocacy tool and content,collaborating with our social media manager to ensure compelling content is ready for colleagues to share
• Identify and recommend ways to increase traffic to and engagement with Otis social properties
• Monitor and research social media trends and recommend ways for Otis to apply to its social channels and other external communications

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level