Social Media & Content Manager

Holganix•West Chester, PA

2d•Hybrid

About The Position

Holganix is looking for a Social Media & Content Manager to grow and strengthen our presence across social platforms. This role will lead the strategy behind how Holganix shows up on channels like Instagram, Facebook, and LinkedIn, while helping expand and strengthen our presence on TikTok. The goal is to turn farmer stories, field experiences, and company initiatives into content that drives meaningful engagement and audience growth. You will work closely with our marketing team, video producer, and internal contributors to shape how stories move from the field to our social channels. This role will also participate in conversations with our paid media agency to help ensure social content and campaigns remain aligned with our brand and audience. At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) used primarily by farmers across the United States and Canada. Our solution improves soil health, increases crop yield, and reduces the need for inputs like fertilizer, pesticides, and water, while also helping growers participate in emerging environmental markets.

Requirements

You are a social media strategist who understands how platforms work and how real audiences engage with content. You know how to identify moments that resonate, shape them into strong posts, and help organizations show up online in a way that feels authentic. You understand how different platforms behave and can adapt storytelling for each one.
Experience managing or helping grow social media accounts with measurable engagement or audience growth
Strong understanding of how platforms like Instagram, Facebook, and TikTok behave and how content performs differently on each
Comfortable reviewing and editing content created by others to maintain a consistent voice and tone
Observant about what makes content interesting, useful, or shareable for a specific audience
Comfortable using performance metrics and analytics to refine strategy
4–7 years of experience in social media strategy, content marketing, digital marketing, or a related role
Experience analyzing social media performance metrics and using insights to improve content strategy
Strong writing and editing skills with the ability to maintain a consistent brand voice across posts and captions
Experience reviewing and guiding content created by others, including non-marketing team members
Comfortable collaborating across marketing teams, creative partners, and external agencies

Nice To Haves

Candidates with familiarity with agriculture, rural industries, or farmer audiences will be especially well positioned in this role.
Experience with Hubspot and Monday.com
Experience working with agriculture, rural brands, ag media, or farmer audiences
Experience collaborating with video teams or producing short-form social video content
Familiarity with influencer or brand ambassador programs
Experience working alongside paid media teams or agencies

Responsibilities

Social Media Strategy
Own the strategic direction of Holganix’s social media presence
Develop platform strategies for Instagram, Facebook, TikTok, LinkedIn, and other platforms as strategically identified
Identify opportunities to grow audience reach, engagement, and community participation
Ensure social content consistently reflects the voice, priorities, and audience of the Holganix brand
Content Direction
Guide how farmer stories, campaigns, and field content translate to social platforms
Work closely with the Video Producer to ensure strong video storytelling is adapted for social formats
Review and edit captions and posts created by team members to maintain a consistent brand voice and tone
Oversee publishing cadence and overall channel consistency
Field Content and Ambassador Opportunities
Oversee social content contributions from sales and agronomy team members capturing video and photos in the field
Explore opportunities to develop relationships with brand ambassadors and industry influencers
Analytics and Performance
Track social media performance and audience growth across platforms
Partner with internal marketing team members responsible for analytics and reporting
Use performance data to refine strategy and content direction
Collaboration
Work closely with the marketing and sales teams to ensure strong storytelling flows from field to social platforms
Participate in conversations with Holganix’s paid media agency to help align organic and paid social strategy