Social Media Coordinator I

Portage Learning Careers•Beaver Falls, PA

3d•$49,000 - $66,300•Onsite

About The Position

The mission of Portage Learning is to transform lives and communities by providing learning opportunities for all who aspire to thrive. We do this not only through superior online instruction, but with a deep commitment to expanding access to education. We believe service is the thread that binds our community and our team together. To that end, we choose to … Believe the best in our employees Invest in our people Collaborate with humility, respect, and appreciation Cultivate curiosity and encourage creativity. The Social Media Coordinator I works collaboratively as a Marketing team member in creating engaging concepts and on-brand social media content [written and visual] for Portage Learning (and its nonprofit organization Portage Community) and related projects. The position works closely with the Social Media Lead and Marketing Team in the development and implementation of social media and marketing initiatives, advancing awareness, perceptions, and engagement of key audiences. The Social Media Coordinator I will participate in implementing content and tracking success through analytics.

Requirements

Knowledge of social media platforms and algorithms.
Familiarity with social media monitoring and analytical platforms.
Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking.
Experience with the basic usage of most social media platforms including analytics, and community management.
Bachelor’s degree or equivalent years of experience in design or marketing position.
0-3 years of experience in design or marketing related field.
Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.
Demonstrated agreement with the stated mission, philosophy, values, and goals of Portage Learning.
Must be able to work from the office located in Chippewa Township, PA and conduct a minimum of 80% of work hours in the office.

Nice To Haves

Experience with Adobe Suite, Canva, and/or CapCut preferred.
The ideal candidate will be a highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.

Responsibilities

Creates engaging content (written and visual) and interacts with users to raise awareness in order to grow all platforms.
Works with internal and external partners to plan, manage, and develop new social media content for use across Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
Responsible for the execution of social media communications strategy through content development, calendar management, and relationships with internal departments.
Manage the daily voice of Portage Learning and Portage Community by interacting with comments, followers, and other accounts.
Makes Social Media Lead aware of any key issues and consults with internal teams as needed to formulate appropriate responses
Build and engage online audiences and communities including but not limited to: content development, brand advocacy/awareness, and facilitate conversation
Develop, compile and distribute monthly social media reporting to inform social media strategy
Research social media trends to inform future campaigns and content development
Monitor social platforms through AgoraPulse and Brand24 to identify brand perception through social listening
Active participant in brainstorming meetings.