Social Media Specialist, Canada

Change.org

2d • Remote

About The Position

Change.org is searching for a Social Media Specialist, Canada to bring multi-channel social media expertise and build out Change.org’s social presence across Canada, helping the team develop relationships with influencers and social-first outlets, and create dynamic content driving brand awareness and affinity across all audiences. You will report to our
Communications Manager, Canada. As a key member of our Marketing and Communications team, you’ll own and grow Change.org’s social presence by creating viral, data-driven content, building influencer partnerships, spotting timely moments to amplify campaigns, and leading best practices and skill-building across the team.
We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!
From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Requirements

• Strong social media experience and social media mindset, including: creating impactful, viral visual and video content, excellent writing skills, working with and pitching collaboration opportunities to influencers, developing social media strategies that grow followership and engage target audiences, and using social media to build brand affinity
• Proven track record of engaging audiences across platforms, especially TikTok, Facebook and Instagram.
• Ability to act as a steward for the brand and manage on-line brand-risks.
• Skilled in turning quality content around based on a brief, while bringing their own creative flair through creative content sourcing.
• Experience in contributing to the development of a social media strategy, with knowledge regarding best practices.
• Ability to build relationships with influencers that will help drive Change.org engagement goals.
• A good understanding of the Canadian news landscape, including coverage and trends from diverse political perspectives. Willingness to work across differences, including providing support to policy-compliant campaigns that you may not agree with but align with Change.org’s commitment to being an open platform.
• Proficiency using editing tools, such as Adobe Premiere Pro.
• Solid AI experience
• 5 or more years of experience working with social media, with a proven track record of growing social followings and increasing engagement with a brand.

Nice To Haves

• Ability to also create French language content is considered a strong asset.

Responsibilities

• Manage and grow active social media channels according to Change.org social brand guidelines. Potentially launch and grow new owned social media channels.
• Create high-performance video and static social media posts about the Change.org brand and petitions on our site with the aim of content achieving virality and reach.
• Create relationships and collaboration opportunities with influencers and social-first outlets to amplify Change.org content.
• Be on top of compelling issues, Canadian and international news stories, and social media trends to identify the right moment to elevate campaigns through social. Use these moments to drive brand awareness and campaign impact.
• Own the social content calendar and standardize best practices.
• Upskill the team on core social media skills.
• Utilise metrics to understand content performance and iterate for improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed