Social Media Specialist

Steele Brands Management LLC•Wayzata, MN

10d

About The Position

We’re looking for a Social Media Specialist to lead content capture and creation with a deep pulse on culture, content, and community and a passion for wellness, fitness and food. This role will support both our PURALIMA and CRISP & GREEN® brands on a mission to make healthy living accessible and craveable. This person will partner with our Social Media Strategist to bring both brands to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience.

Requirements

At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand
A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community
Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot
Experience working with influencers or creators
Ability to work flexible hours, including nights and weekends as the role requires
Understanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN branding

Nice To Haves

A strategic thinker and creative executor who thrives in fast-paced environments
A storyteller with a strong visual eye and understanding of what stops the scroll
Fluent in social platform nuances and trends, especially on TikTok and Instagram
Comfortable being behind the camera (and occasionally in front of it if needed)
Passionate about wellness, fitness, and food

Responsibilities

Lead the development and execution of PURALIMA’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms.
Oversee and manage the content calendar from concept through posting
Produce and edit short-form video and photo content optimized for social media
Partner with the Social Media Strategist to build and manage the content
Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways
Support influencer efforts including brief building, relationship facilitation and sourcing.
Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc.
Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans
Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement
Identify trends, creators, and cultural moments to inform real-time social activations and always-on content
Maintain brand consistency across social storytelling, visual assets, and tone