Social Media Specialist

IMG Academy•Bradenton, FL

About The Position

We’re looking for a bold, creative, and sports-obsessed Social Media Specialist who can capture the intensity, discipline, emotion, and triumph that define elite student-athletes. This isn’t just a content role — it’s an opportunity to help shape the digital voice of the world’s leading sports education brand and bring the campus to a global audience. From game-winning moments and behind-the-scenes access to transformative training sessions and life on campus, you will be on the front lines of storytelling — turning real-time performance into compelling digital experiences that inspire student-athletes, families, and more worldwide. The ideal candidate thrives in fast-paced environments, thinks like a creator and a strategist, understands sports and marketing culture deeply, and knows how to transform high-performance moments into scroll-stopping content. If you understand the power of brand storytelling, and want your work seen by millions, this role is for you.

Requirements

Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
Strong photography and videography skills.
Deep understanding of current social media trends and platform best practices.
Proficiency in Adobe Lightroom, Photoshop, Premiere Pro and CapCut to edit, resize, and crop images and video for use in social media.
Knowledge of social media management platforms like Sprout Social, Influencer, Opendorse, etc.
Ability to work flexible hours, including occasional evenings and weekends for games and events.

Nice To Haves

Experience working with athletes, sports organizations, or youth sports brands.
On-camera comfort and storytelling ability.
Drone certification (FAA Part 107) is a plus.

Responsibilities

Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
Develop creative concepts aligned with brand campaigns and seasonal priorities.
Create graphics, captions, and motion assets that reflect brand voice and visual standards.
Execute content calendars across core social platforms.
Identify and leverage trending topics, sounds, and sports moments in real time.
Collaborate with coaches, athletes, and internal departments to source compelling stories.
Monitor analytics and performance metrics to optimize engagement and growth.
Support partnerships and sponsored content deliverables.
Highlight athlete achievements, commitments, and milestones.
Engage with the IMG Academy online community in a timely and authentic manner.
Maintain consistent brand voice across all channels.
Collaborate cross-functionally with sports, admissions, academics, and campus teams to ensure accurate content and alignment with seasonal priorities and business goals.