Social Producer, CNN Digital Products & Services

Warner Bros. Discovery•Burbank, CA

3d•$77,000 - $143,000

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… The Social Producer on CNN’s Off-Platform Team will work to broaden our reach and deepen our engagement across top social media platforms. This role will work with the Channel Managers and the Video Editorial team to develop, produce and experiment with new storytelling formats and product features across TikTok, Instagram, and to some degree, YouTube. The ideal candidate consumes TikTok and Instagram content daily and understands both of its platform-specific mechanics, psychology, incentives, and culture.

Requirements

At least 3-6 years of social media experience at a media outlet
Experience creating engaging social content, including video, visuals and multimedia offerings
A power user of Adobe Premiere Pro
Understanding of user experiences across top social platforms and the algorithms that power them
Exceptional news judgment
Meticulous editing and creative copywriting skills
Experience using analytics tools to identify actionable takeaways and better serve our audiences
Flexibility is necessary for coverage on holidays and extended hours as news needs require

Nice To Haves

Experience creating social and digital franchise content is a plus

Responsibilities

Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off[1]Platform team
Experiment with new storytelling formats and product features across priority social platforms
Produce real-time social coverage of in-person lifestyle events
Conceptualize, produce and experiment with serialized social-first content for TikTok and Instagram
Conceptualize and produce shortform trend-responsive vertical video for TikTok and Instagram
Produce sponsored social content in platform-specific formats
Analyze metrics, make data-driven decisions and identify trends that will inform our audience strategy
Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
Utilize best SEO, GEO practices in social caption writing and curation
Create custom thumbnails for content
Act as an internal ambassador to partners on engaging Off-Platform presentation and help provide a feedback loop that can inform coverage decisions and on[1]platform offerings