Sponsorship & Planning Producer, CNN Digital Products & Services

Warner Bros. Discovery•Washington, DC

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… CNN’s Off‑Platform team is seeking a Producer, Sponsorships & Planning to help shape, coordinate, and produce sponsored social content across Instagram, TikTok, and other emerging platforms. This role sits at the intersection of editorial, sales and off‑platform publishing, ensuring that sponsored programs are creatively ambitious, executable, and aligned with CNN’s standards. You will work closely with teams across CNN to translate sold sponsorship concepts into platform‑native executions, including Instagram Stories, Reels, TikTok videos, social carousels, shortform packages, and other sponsored deliverables. This role is ideal for a platform‑fluent producer who can balance creative vision, editorial judgment, and real-time production needs.

Requirements

3–6 years of experience producing social-first video and visual content.
Expertise in creating shortform content across Instagram (Reels, Stories) and TikTok, with a portfolio demonstrating platform fluency.
Proficiency in Adobe Premiere Pro.
Experience working with sales, marketing, editorial, or branded content teams on client-driven or sponsor-driven executions.
Strong editorial judgment and the ability to uphold CNN standards within sponsorship frameworks.
Excellent organizational and communication skills: able to track details, juggle multiple projects, and synthesize information across teams.
Comfort working in fast-paced, deadline-driven environments.
Flexibility for occasional off‑hours, event-based, or rapid-turnaround production as needed.

Responsibilities

Partner with teams across CNN to evaluate what social content can be sold responsibly and creatively across CNN’s channels.
Vet sponsorship asks and proposals to ensure they are editorially appropriate, platform‑native, and feasible for production timelines.
Translate client briefs into actionable creative plans, production calendars, and asset lists.
Communicate requirements, deadlines, creative guardrails, and delivery expectations to all stakeholders.
Produce, shoot, edit, and package sponsored content for TikTok, Instagram, and other platforms, including shortform vertical video, IG Stories, carousels, cutdowns, etc.
Conceptualize and produce serialized or repeatable sponsored formats tailored to TikTok and Instagram.
Create platform‑native hooks, captions, thumbnails, and packaging optimized for performance.
Maintain creative excellence and uphold CNN’s editorial and brand standards in all sponsored executions.
Manage multiple sponsored programs at once, including timelines, approvals, creative reviews, delivery schedules, and handoffs.
Serve as the point of coordination between editorial partners and the off-platform team.
Ensure all deliverables meet expectations, legal/standards requirements, and platform best practices.