Sr. ABM Manager, National Security & Defense, AWS Industry Marketing

Amazon • Arlington, VA

7d

About The Position

The organizations responsible for defending the United States are undergoing a
profound technological transformation — and AWS is at the center of it. The AWS
Industry Marketing team supports national security and defense customers as they
modernize mission-critical systems using the world's most advanced cloud
infrastructure, generative AI, and industry solutions.

We are seeking a Senior Account-Based Marketing (ABM) Manager to lead
high-impact, targeted marketing programs for the national security and defense
community. In this role, you will design and execute strategic ABM programs that
drive awareness, engagement, and pipeline growth within a defined set of named
government accounts — helping intelligence community leaders understand how AWS
capabilities can transform their missions.

This is a senior individual contributor (IC) role requiring both strategic
vision and hands-on execution. You will work at the intersection of marketing,
field sales, and government relations with direct influence on how AWS shows up
for some of the most consequential customers in the world. This role focuses on
direct engagement with U.S. government intelligence agencies and their
leadership.

What you'll accomplish in your first 90 days:
- Map the key stakeholders and buying centers within your named account set
- Partner with Product Marketing teammates to audit existing marketing
touchpoints and identify gaps in the customer journey
- Partner with your ABM teammates to develop your ABM account plans in alignment
with field sales and solutions architects
- Lead targeted ABM activations, including events, content, and campaign
customization and establish baseline engagement metrics

Why this role:

- Mission that matters: You'll help the organizations protecting national
security leverage the most advanced technology in the world
- Unmatched portfolio: AWS offers the broadest and deepest cloud and AI
capabilities of any provider — you'll have world-class tools to market
- Visibility and influence: This role sits at the intersection of AWS's most
strategic growth priorities — defense, national security, and generative AI
- Collaborative team: You'll work alongside some of the most talented marketers,
technologists, and government affairs professionals in the industry

Requirements

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience in the defense or national security industry

Responsibilities

• Design and execute 1:1 and 1:few ABM programs for a defined portfolio of national security accounts, aligned to account-level business objectives and AWS sales priorities
• Develop account-specific messaging, content, and campaigns that translate AWS cloud and generative AI capabilities into mission-relevant value propositions for intelligence community audiences
• Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals
• Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior intelligence community decision-makers
• Measure and report on ABM program performance, including pipeline influenced, account engagement scores, and campaign ROI — continuously optimizing based on data
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall defense and national security go-to-market strategy
• Represent AWS at key defense and national security industry events, conferences, and forums

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed