Sr. Account Based Marketing Manager

Ping Identity•Austin, TX

About The Position

Ping is seeking a hands-on, execution-oriented Senior Manager of Account-Based Marketing (ABM) to own and deliver Ping’s ABM programs while simultaneously building the foundational strategy, operating model, and best practices for scale. This role is ideal for a practitioner who thrives in the details of campaign execution and enjoys architecting how ABM operates long-term. You will be directly responsible for designing and executing high-touch, intent-driven 1:1 ABM programs, operating in a “one program to one account” model for Ping’s highest-value accounts. This includes orchestrating full-spectrum ABM programs that extend well beyond digital channels—combining digital engagement, sales-led plays, and offline experiences such as field marketing activations, executive events, roundtables, and bespoke account moments. In parallel, you will build the frameworks, processes, and measurement needed to evolve ABM across 1:1 and 1:Few motions. Success in this role requires balancing day-to-day campaign execution with program development to drive measurable pipeline and revenue impact, while maintaining deep, ongoing partnerships with sales through 360-degree account planning and execution.

Requirements

Experience: 10+ years in B2B marketing, with 5+ years of hands-on ABM experience; proven success executing 1:1 and 1:Few ABM programs.
ABM Practitioner Mindset: Demonstrated ability to balance hands-on execution with building scalable strategy, process, and operating models.
Intent Data Expertise: Strong experience using 6sense or similar platforms to drive account insights and engagement.
Non-Digital ABM Experience: Proven experience executing high-touch, field, event, and experiential ABM programs for enterprise accounts.
Technical Fluency: Proficiency in Salesforce reporting and ABM measurement; experience with marketing automation tools.
Sales-Centric Approach: Ability to build deep partnerships with sales and operate as an extension of the account team.
Operational Rigor: Strong project management skills with the ability to manage multiple high-impact accounts and initiatives simultaneously.
Results-Oriented: Track record of driving measurable pipeline and revenue impact through targeted account strategies.

Responsibilities

Own the end-to-end execution of 1:1 ABM programs, operating in a “one program to one account” model for Ping’s highest-value accounts.
Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels, including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations.
Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics.
Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience.
Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs.
Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time.
Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals.
Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement.
Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation.
Establish best practices for leveraging intent data across 1:1, 1:Few, and 1:Many ABM programs.
Design and build the foundational ABM operating model, including processes, workflows, playbooks, and governance.
Define how Ping scales ABM from high-touch 1:1 programs to repeatable 1:Few and 1:Many motions, without losing impact or sales alignment.
Create standardized frameworks for account selection, tiering, campaign design, activation, and cross-channel orchestration.
Plan and execute account-specific and small-group ABM events, including executive briefings, private dinners, roundtables, customer workshops, and field activations.
Partner with field marketing and sales to ensure events and experiences are tailored to the strategic objectives of priority accounts.
Ensure non-digital ABM investments are tightly integrated with digital and sales plays to reinforce messaging and advance accounts through the buying journey.
Build and own ABM measurement frameworks within Salesforce and related tools to track engagement, pipeline influence, and revenue impact.
Analyze performance across digital and non-digital tactics to optimize account strategies and demonstrate clear ROI.
Establish reporting that ties ABM efforts directly to account progression, pipeline creation, and closed revenue.
Partner with product marketing, demand, digital, field marketing, and creative teams to deliver cohesive, high-impact account experiences.
Continuously test, learn, and iterate—introducing new channels, experiences, and tactics while documenting best practices for scale.