Sr Account Manager

Caterpillar Inc.•Peoria, IL

1d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: Ironworks is Caterpillar’s in-house marketing agency. Built to Inspire. Driven by Strategy. Relentless by Design. Our core values include Authenticity, Passion, Strategy, Collaboration, and Accountability. We are the creative engine behind the world’s toughest brand. The Sr Account Manager at Ironworks will be responsible for leading key client initiatives both from a brand campaign and paid media perspective while overseeing the growth and development of direct reports to meet our client’s objectives. The main responsibilities of this role are forward-thinking, proactive approaches to driving client satisfaction, cross-functional collaboration, and seamless communication, delivered through disciplined project execution. As part of Ironworks, you will be part of a fast-growing team with enterprise impact. Your work matters every day to the clients we serve and to the dealers and customers who are impacted by our campaigns. You will be a part of an organization that has steadfast values of integrity, excellence, teamwork, commitment, and sustainability, lives by a culture of safety, and helps our customers build a better world. Come join us. Let’s do the work.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Digital and Paid Media Expertise: In-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives; providing guidance and management oversight to owned and paid media strategies and plans that drive awareness, engagement and conversion across all digital platforms; ensuring adoption of best-in-class tools, techniques, systems to deliver effective media processes.

Nice To Haves

Position requires a four-year degree from an accredited college or university OR equivalent work-related experience
Experience managing multiple clients and competing priorities
Experience in marketing agency scope and budget development
Experience leading direct reports and supporting career growth
Knowledge and experience in budget management and accountability, up to $5MM
Experience working in a digital-first agency, actively leading integrated marketing campaigns
Strong knowledge of digital, social, video and search
Client relationship leadership experience
A strategic mindset, excellent project management skills, and the ability to collaborate across strategy, creative, and production teams.
Broad range of experiences in the development and execution of marketing communications strategies with examples in sales material development, creative and digital strategy development, product launches, and messaging platform development.
Self-starter with entrepreneurial mindset, experience in accountability for fostering organic growth within a portfolio of clients
Ability to excite and inspire clients and agency partners to create new ideas and solutions, knows how to navigate competing ideas to arrive at a solution that addresses the client’s business needs.
Ability to lead and manage multiple projects and priorities without jeopardizing work quality, communication, or collaboration
Critical thinking to drive data-driven solutions, ability to drive insights through questions and facilitating client conversations
Strong emotional intelligence and ability to lead with influence down, across, and up throughout the organization
Strong capacity for empathy to deliver impactful insights to drive creativity and foster strong relationships
Establishes work ethic expectations through leading by example, ability to hold the client and supporting team members accountable for meeting expectations and executing with excellence.

Responsibilities

Responsible for guiding direct reports and agency partners to deliver work with excellence
Serve as an escalation point, coach and mentor to direct reports
Build trust and accountability with agency/organizational partners that support client deliverables
Establishment and maintenance of strong relationships with their assigned business unit partners and extended agency and Enterprise teams.
Affirmation of trust with clients through consistent communication and value-added engagements, connecting dots for the clients across the enterprise, understanding their needs, and providing tailored solutions.
Management of client relationships in a solution-oriented way, knowing how to navigate interpersonal differences and utilizing escalation when needed.
Monitor and manage the financial performance of client accounts, including budgeting, forecasting, and financial reporting
Communication of business unit objectives and strategies to agency team members and establishment of accountability for the role that everyone has in helping the client achieve their goals through Ironworks.
In depth knowledge of current Caterpillar strategic pillars and their goals and objectives.
Creation of creative briefs aligning to client’s business objectives, utilizing industry data, past campaign performance, and insights to jump start agency creativity.
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Application of a data-first mindset to the creation of campaigns, from utilizing data to inform the brief to how to measure campaign effectiveness.
Ability to develop scopes of work and budgets that clearly articulate agency commitments to clients and client accountability to agency
Strong organization and communication skills to effectively lead the ideation, development, execution, and measurement of projects, working in partnership with agency team members to deliver the best, and most effective work for clients.
Fostering trust and collaboration within agency work groups, serving as a coach and partner
Ability to traverse tactical and strategic conversations throughout the same day without jeopardizing strong communication to clients and agency partners.
Navigation of complex projects and tight timelines effectively, while managing expectations with clients and agency partners.
Steadfast focus and resilience during times of change and high agency activity.