Sr Analyst-Corporate Communications

Lowe's Companies, Inc. • Mooresville, NC

9d • Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The primary purpose of this role is to implement external communications plans to support Lowe's brand marketing programs. As a key support role on the Brand PR and Corporate Communications team, this includes assistance in developing and delivering comprehensive brand-related external communications that are tied to enterprise-wide strategic goals. With the support of the Brand PR team, the Senior Analyst will work cross-functionally with brand marketing partners, proactively pitching earned media with seasonal and trending storyline ideas, and helping to deliver strategic external communications strategies that promote Lowe's brand with cultural relevance and earned-first thinking.

Requirements

• Bachelor’s Degree in Marketing, Public Relations, Journalism, or related field
• 2-4 years of Corporate Communications and/or Public Relations experience (agency or in-house)
• Proven experience in earned media strategy, pitching and media relations

Nice To Haves

• 5-7 years of Corporate Communications and/or Public Relations experience
• Experience in retail marketing and/or operations

Responsibilities

• Assist in brand-related external communications and public relations strategy development and implementation, supporting brand marketing annual programming
• Own aspects of earned-led brand public relations plans aligned with enterprise strategy and ensures communications are developed, approved, and delivered on time and on budget
• Proactively identify earned media moments – news hijacking, trendspotting and culturally responsive pitching – to generate high-quality earned coverage
• Develop and deepens cross-functional relationships across the business to ensure seamless coordination and collaboration
• Execute the project management of special communication projects and initiatives
• Assist the team in measuring success in conjunction with marketing measurement approaches that drive the business and demonstrate value creation
• Work with external public relations agencies, and have insight/oversight into areas such as tracking budgets, reporting, and delivery of support to meet business goals
• Demonstrate an understanding of corporate retail sector, strong media relations and strategic PR planning

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level