Sr Analyst, CRM
About The Position
You will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner closely with digital and print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. A successful candidate will have relevant experience in performance marketing, possess an analytical mindset, be highly detail oriented, flexible and thrive in a fast paced, multi-channel retail environment. Strong excel skills are highly important attributes.
Requirements
- 3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning
- Bachelor’s degree in Marketing, Business or related field or equivalent work experience
- Proven track record in managing and optimizing a budget to ROI goals
- Analytical, proactive, problem-solver with insatiable curiosity
- Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
- Able to see trends and to extract actionable insights from data to drive results
- Strong organization and interpersonal skills; must have excellent communication & presentation skills
- Ability to build effective relationships within team & with cross functional partners & vendors
- Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
- Strong written and oral communication skills
- Strong Excel proficiency
Responsibilities
- Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships
- Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance
- Prepare seasonal and quarterly performance recaps and present to CRM and brand teams
- Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals
- Support measurement and analysis on the effectiveness and efficiency of existing digital programs
- Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners
- Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing initiatives
- Assist with multi-channel journey and life-stage marketing programs, as well as store opening/closing marketing plans where applicable
- Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution
- Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment
- Leverage available analytic tools to gather data and make marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA
- Utilize data to identify, target and deliver relevant messaging to key strategic customer segments
- Execute against rolling 12-month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings
- Interact with peers on other WSI brands to share best practices and test results
- React to business trends in the fast-paced retail environment and make necessary adjustments
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
