Sr. CRM Specialist

Lucid Motors • Amsterdam, NH

16h

About The Position

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you. The Role: Define and support the consumer journey, from discovery to purchase and delivery, planning and executing meaningful contact points for fans, prospects, leads and clients. Build a lead nurture program to keep existing leads, clients and prospects engaged with the Lucid brand, and progress them along the consumer journey with personalized content and communications. Ultimately this program should become an automated marketing program. Collaborate with digital and the communication teams to create the right creative assets and copy. Support the experiential and growth marketing team in generating leads and prospects for field activations (pop up, test drives, events) and help create the right (automated) emails before and after events. Develop and maintain a regular reporting system on KPI, with particular attention on conquest, conversion and retention cost and effectiveness (ROI). Support the Lucid Stores in generating traffic, leads and sales through the planning and execution of local conquest plans. Ensures uniformity of actions between the global & European HQ’s and the markets Analyzes competitors’ activities and explores new opportunities.

Requirements

• Excellent knowledge of Sales Force software and most common CRM programs
• Superior analytical skills
• Capability to organize processes and agencies, creating links and coordination between all the actors involved.
• 5+ years of experience in similar positions, CRM or growth marketing roles

Nice To Haves

• Automotive and international experience is a plus

Responsibilities

• Define and support the consumer journey, from discovery to purchase and delivery, planning and executing meaningful contact points for fans, prospects, leads and clients.
• Build a lead nurture program to keep existing leads, clients and prospects engaged with the Lucid brand, and progress them along the consumer journey with personalized content and communications.
• Collaborate with digital and the communication teams to create the right creative assets and copy.
• Support the experiential and growth marketing team in generating leads and prospects for field activations (pop up, test drives, events) and help create the right (automated) emails before and after events.
• Develop and maintain a regular reporting system on KPI, with particular attention on conquest, conversion and retention cost and effectiveness (ROI).
• Support the Lucid Stores in generating traffic, leads and sales through the planning and execution of local conquest plans.
• Ensures uniformity of actions between the global & European HQ’s and the markets
• Analyzes competitors’ activities and explores new opportunities.

Benefits

• Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k.
• The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees