Sr. Analyst, Marketing Analytics

Aptive Environmental•Provo, UT

1d•$85,000 - $102,000•Onsite

About The Position

We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Analyst, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level. What we offer: $85,000 - $102,000 Annual Merit bonuses Group Health, Dental, and Vision plans Pet insurance, Life insurance, and EAP benefits 401K with employer match up to 4% Paid holidays and paid time off Opportunity for advancement Upbeat and exciting company culture and much more!

Requirements

Strong experience in marketing analytics, performance measurement, or business intelligence
Hands-on expertise analyzing paid media, CRM, and digital marketing data
Advanced analytical and problem-solving skills with the ability to translate data into insights
Experience with analytics and visualization tools
Strong communication skills with the ability to present insights to non-technical stakeholders
Ability to manage multiple priorities in a fast-paced environment
8-10 years of experience in marketing analytics, business intelligence, or related roles
Experience supporting multi-channel or full-funnel marketing teams preferred
Bachelor’s degree in Marketing, Analytics, or related field
Experience supporting multi-channel or full-funnel marketing teams preferred

Nice To Haves

Google Analytics (GA4) Certification, preferred.
Adobe Analytics or Adobe Experience Platform certifications, preferred.
Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred.

Responsibilities

Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership.
Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
Partner with channel owners to interpret performance results and recommend improvements.
Support attribution and incrementality measurement efforts in partnership with analytics and data teams.
Analyze test results from A/B tests and experiments to quantify impact and inform next steps.
Conduct deep-dive analyses to answer specific business questions and uncover performance drivers.
Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs.
Assist in re forecasting and planning exercises in partnership with Marketing and Finance.
Monitor performance vs. forecast and highlight risks and opportunities.
Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews.
Present insights and recommendations to marketing leadership in a clear, concise manner.
Identify opportunities to improve reporting consistency, efficiency, and usability.
Document metric definitions and reporting standards to promote alignment across team.
Continuously refine reporting and analysis based on business needs and feedback.