Sr. Associate, Marketing, Liberty Street, New York, NY

Santander•Boston, MA

1d•$90,000 - $150,000

About The Position

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference. If you are interested in exploring the possibilities We Want to Talk to You! The Difference You Make: The Sr. Associate, Marketing leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank. They are responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand. Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives. Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media. Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates. Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite. Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI. Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics. Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Requirements

Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
9+ Years Marketing, Communications or related experience. - Required.
3+ Years Financial Services Industry/Banking/Retail or Ecomm experience - Required.
Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy.
Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
Strong acquisition and marketing analytics skills
Comfortable with new digital technology, social media, and reporting.
Candidate must be able to think strategically, and work independently, but be willing and able to roll up sleeves to help implement the programs and measure results collaboratively.
Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
Ability to communicate results to management and in a fast-paced environment; including counterparts across global organization.
Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others.

Nice To Haves

Direct Mail experience
3+ years in Aggregator/affiliate marketing for financial services
Acquisition marketing expertise

Responsibilities

Leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank.
Responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand.
Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives.
Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media.
Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates.
Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite.
Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI.
Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics.
Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.