Sr Director, Digital Marketing

Enovis

About The Position

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it. Because that’s how we change the lives of patients for the better. And that’s how we create better together. As a key member of the Marketing Communications & Digital team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. The Head of Digital Marketing steers the organization’s online marketing strategies, overseeing the development and deployment of campaigns that engage audiences across various digital platforms. This role encompasses a broad spectrum of responsibilities, from setting the digital marketing direction and goals to analyzing market trends and customer behavior online. By harmonizing the efforts of different teams, including content, SEO, and social media, the Head of Digital Marketing ensures a cohesive and consistent brand message. Their expertise not only enhances the company’s online presence but also drives growth by tapping into new markets and opportunities through innovative digital channels. This position requires a blend of creative thinking and analytical prowess to adapt strategies in the fast-evolving digital landscape, aiming to maximize the organization’s reach and impact in the digital sphere.

Requirements

A Head of Digital Marketing typically holds a Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field. Coursework often includes digital marketing strategies, analytics, SEO, content marketing, and social media. Advanced degrees may delve deeper into strategic management, consumer behavior, and digital innovation. While a Professional degree isn’t uncommon, it usually focuses on specialized areas within digital marketing, enhancing leadership and technical skills relevant to the digital landscape.
The ideal candidate for Head of Digital Marketing should possess extensive experience in digital marketing strategies, including SEO, PPC, social media, and content marketing. A background in leading successful marketing campaigns, managing a team, and driving digital transformation is essential.
On-the-job training in advanced digital tools and analytics, as well as participation in professional development programs to stay ahead of digital trends, is crucial.
Experience in budget management, stakeholder engagement, and cross-functional collaboration will strengthen the candidate’s profile.

Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve marketing goals.
Oversee the creation and management of digital content across various platforms, including websites, social media, and email marketing.
Analyze digital marketing analytics and data to measure campaign performance and identify areas for improvement.
Manage the digital marketing budget, allocating resources efficiently to maximize return on investment.
Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.
Negotiate and manage relationships with digital advertising platforms and vendors to ensure optimal service and cost-effectiveness.
Explore and integrate new digital technologies and tools into the marketing strategy to stay ahead of industry trends.
Ensure compliance with all relevant laws and regulations governing digital marketing and advertising, including data protection and privacy laws.