Sr. Director of Retail Media

ARMRA Colostrum

1d•Remote

About The Position

ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive. We are seeking an experienced and strategic Senior Director of Retail Media to lead and scale our brand presence across Amazon and additional digital and retail channels. This role is essential to driving sustainable revenue growth, improving cross-channel performance, and unlocking new customer acquisition opportunities. You’ll oversee the full growth strategy across Amazon, emerging marketplaces, and select retail platforms—ensuring our brand thrives wherever customers shop. You’ll be responsible for shaping our go-to-market plans across multiple sales channels, working cross-functionally to bring campaigns to life, and using data to optimize every touchpoint. The ideal candidate is a highly analytical growth leader who understands the levers of Amazon, thrives in a fast-paced environment, and is ready to stretch into broader omnichannel growth leadership.

Requirements

7–10+ years of experience in Amazon marketing, eCommerce, or growth strategy—ideally in a fast-paced, CPG or health/wellness environment.
Proven track record of growing revenue and share through Amazon advertising, optimization, and cross-channel growth strategies.
Strong command of Amazon Seller Central, ad platforms, and analytics tools (e.g., Helium10, Pacvue, Jungle Scout).
Strong analytical and strategic skills—you can translate numbers into narratives and action plans.
Excellent project management, communication, and cross-functional collaboration skills.
Passionate about health & wellness and building a brand that makes an impact.

Nice To Haves

Deep understanding of DTC and marketplace dynamics; experience in omnichannel brand or retail launches is a strong plus.

Responsibilities

Develop and own a comprehensive Amazon growth strategy focused on revenue, margin, and share-of-voice.
Optimize all product listings (content, imagery, SEO, A+ content, pricing) to improve visibility and conversions.
Manage and scale Amazon advertising campaigns (PPC, DSP, Sponsored Brands, etc.), maximizing ROAS and efficiency.
Analyze performance across ACoS, TACoS, conversion rates, search ranking, review volume, and customer feedback to refine strategies.
Partner with operations to maintain healthy FBA inventory levels, reduce OOS risk, and align demand planning with marketing pushes.
Identify and develop growth opportunities across new channels such as Walmart.com, Target.com, Thrive Market, and select retail/wholesale partners.
Own performance KPIs and growth roadmaps for all emerging channels, with a strong emphasis on scalability and customer experience.
Align promotions, messaging, and merchandising strategies across platforms for a cohesive brand presence.
Regularly report on channel performance and share actionable insights with leadership to guide business decisions.
Lead forecasting and contribute to company-wide planning around revenue targets and marketing budgets.
Partner with Creative, Brand, Operations, Finance, and Product to support launches, marketing campaigns, and sales strategies across all growth channels.
Collaborate with the CX team to ensure best-in-class customer experiences across all marketplaces and partners.
Manage and develop team members and agency partners supporting Amazon and other growth channels.
Foster a high-performance, data-driven culture with a collaborative mindset.