Sr. Manager, Customer Marketing

Ferrara•Chicago, IL

1d•Onsite

About The Position

The Sr. Manager, Customer Marketing will plan, develop and execute a focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution. The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies. Specifically, deploy essential marketing tactics (4-P’s): Price/Product architecture - ensure the right product at the right price in the right size Placement – optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers Promotion - deploy effective customer push (trade) and cosnumer pull (customer marketing) tactics This role is based at our corporate HQ in downtown Chicago and reports to the Director of Customer Marketing

Requirements

Results driven
Strong work ethic with high sense of urgency, accountability, and initiative
Ability to manage multiple projects and deadlines with an ownership mentality; strong planning and organization skills
Willingness to attack problems for immediate resolution
Effective verbal and written communicator across all levels of the organization
Ability to understand and articulate complicated concepts in clear, concise terms
Business acumen with strong analytical skills and demonstrated technical competence
Continuous improvement mindset with high tolerance for ambiguity
Commercial understanding of marketing, sales and operational strategy, planning and budgetary issues
Willingness to travel as needed
High proficiency in MS Excel and Office Suite
Minimum Bachelor's degree, preferably in Business, Marketing, or related field
Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
Relevant project management or consulting work is preferred
Experience and skill presenting concepts to multiple audiences, including senior leadership

Nice To Haves

Functional SAP user is a plus

Responsibilities

Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
Work closely with the Field Sales Team on selling each of the 4 seasons.
Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)
Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions
Handle multiple initiatives simultaneously and work under pressure to meet deadlines
Investigate and problem solve key concerns associated with product development and margin enhancement projects
Engage with Marketing to provide insight into the complexity and cost associated with early-stage initiatives
Manage customer marketing budgets and perform analysis to ensure investments provide acceptable ROI
Evaluate and recommend go/no-go action based on the viability of a strategic initiative
Develop a deep understanding of local markets and consumers and apply that understanding to developing Seasonal plans and strategies
Perform special projects as required