Sr. Manager, Influencer & Brand
About The Position
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About The Role: The Senior Manager, Brand Partnerships & Influencer leads the development and execution of strategic brand partnerships and influencer programs that expand brand reach, drive cultural relevance, and amplify integrated brand campaigns. This role sits at the intersection of brand strategy, external ecosystem development, and integrated marketing execution. The ideal candidate is both a strategic thinker and an experienced operator who can structure high-impact partnerships while ensuring seamless integration into larger brand initiatives.
Requirements
- 8–12+ years of experience in brand partnerships, influencer marketing, or integrated brand marketing
- Proven track record negotiating and managing strategic partnerships
- Experience leading large-scale influencer programs
- Strong executive presence and ability to influence cross-functional stakeholders
- Ability to balance long-term ecosystem building with near-term campaign execution
- Strong analytical and storytelling skills
Responsibilities
- Strategic Brand Partnerships Identify, develop, and secure partnerships aligned to brand priorities and campaign objectives
- Build a long-term brand partnership roadmap across key categories (e.g., C2C Fashion, horizontal initiatives)
- Evaluate cultural opportunities that elevate brand relevance Influencer & Creator Ecosystem Lead large-scale influencer programs (e.g., The Cast) and evolve creator strategy
- Develop scalable influencer engagement models across campaigns and always-on moments
- Identify emerging creators and cultural voices aligned to brand positioning
- Ensure influencer partnerships drive measurable brand equity and impact Campaign Integration Partner closely with the Integrated Campaign Lead to embed partnerships into campaign briefs
- Translate campaign narratives into compelling partner and influencer activations
- Ensure partnership executions align with brand voice and creative standards
- Lead partnership activations tied to offsite campaigns, experiential moments, and event-based marketing Measurement & Impact Define success metrics for partnerships and influencer programs
- Track ROI and brand impact across activations
- Deliver executive-ready reporting and insights
- Continuously optimize partnership and influencer strategy based on performance data Team Leadership Manage and develop the one direct report
- Foster strong cross-functional collaboration with Campaign, Social, PR, and Business teams
- Build operational rigor around activation, asset management, and partner delivery
Benefits
- full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
