Sr Media Analyst

GSD&M•Austin, TX

13h•Hybrid

About The Position

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only. We are looking for a highly motivated Senior Media Analyst to join our Decision Sciences practice, within our GSD&M Media department. The Decision Sciences team is a critical connector between our activation, creative, and audience developments teams. The Senior Media Analyst will assist in overseeing and maintaining an automated end to end data workflow that enables reporting as well as visualization development. They will report into the Senior Analytics Manager, working closely with key stakeholders on select client accounts. This role will play a critical part in driving data production and visualization development that lays the foundation for delivering insight to internal and client teams. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and general context of the account structure to help inform data workstreams.

Requirements

BA/BS required
1-2+ years of digital media, data & analytics, or marketing/sales analytics experience
Robust knowledge of a data management/visualization platform such as Power BI/Tableau/Datorama, with PowerBI being strongly preferred.
Experience with cloud storage software such as BigQuery, with a solid understanding of SQL.
Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
Helpful to have working knowledge of the advertising media landscape - digital ad servers, ads managing platforms, and other media/marketing reporting software.
Familiarity with media channels including video, display, mobile, search, and offline.
Understanding of online advertising planning, buying and performance metrics.
Proficient in Excel.
Working knowledge of digital tracking, including tagging, floodlights, and pixels.
Solution oriented with high emotional intelligence, self-awareness and organization.
Able to effectively communicate verbally and in writing.
Self motivated with a strong record of academic and/ or professional achievement.
Highly collaborative and adaptable to different situations, personalities and timelines.
Believes business outcome is much more important than a KPI, and can help teams and clients navigate both.
Strong conceptual and analytical skills with the ability to turn findings into executable plans.
Highly curious and desire to carve new paths using unconventional methods.
Lead with a high level of integrity and transparency.
Live our GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility.

Responsibilities

Support the execution and maintenance of automated workflows, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence.
Assist in developing visualization outputs across various mediums and platforms such as PowerBI or other software as needed to effectively convey data insights.
Assist in analyzing performance of campaigns and advertising efforts that leads to clear, compelling and actionable insights.
Deliver projects independently and proactively communicate project progress or issues to the Senior Analytics Manager.
Ensure all client materials exceed expectations (content & quality) while meeting deadlines.
Assist in developing tracking and reporting requirements, work with internal and external teams to implement tracking parameters that align with KPI objectives.