Sr. Product Marketing Manager, Portfolio Marketing

Amazon • Arlington, VA

2d

About The Position

Come be a part of a rapidly expanding $35 billion-dollar global business. At
Amazon Business, we set out every day to innovate and disrupt the status quo. We
stand at the intersection of tech and retail in the B2B space developing
innovative purchasing and procurement solutions to help businesses and
organizations reimagine buying.

We are looking for a driven, results-oriented Senior Product Marketing Manager
to join the Amazon Business team. The Senior Product Marketing Manager is
responsible for collaborating with a team of product managers and service teams
to launch new features (tech products and services) and build GTM marketing
plans to inform and educate business buyers and administrators about Amazon
Business capabilities.

As a Senior Product Marketing Manager, you will be responsible for developing a
range of customer-facing content to help drive awareness, education, and
engagement with business audiences in various lifecycles. In this role, you will
develop customer-focused messaging and assets. You will define the right
message, at the right time, to bring awareness to new tech products and
services, and to encourage customers to use Amazon Business for business
purchasing. You will use new and existing marketing channels to deliver content,
collaborating with a team of high-caliber digital marketers and product managers
across Amazon.

A successful candidate will be adept at combining a variety of technologies and
capabilities into high quality content, ideal for Amazon Business Customers and
procurement specialists. This is a heavy content creation role that requires
cross-collaboration with stakeholders and other marketing teams. This role
requires excellent written and oral communication skills, data-driven analyses
and insights, strong interpersonal skills, deep curiosity about how things work,
and a passion for building excellent product and service value propositions and
communication plans.

The ideal candidate will be an experienced marketer, who can think strategically
and execute flawlessly. If you’re looking to join a dynamic, growing team in a
high-impact role, this is a great fit for you.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Craft messaging frameworks for various BtoB technology features and services, explaining how Amazon Business is uniquely positioned to serve BtoB audiences.
• Own marketing strategies for new tech features, with responsibility for building launch and GTM plans, and processes to scale across relevant audiences and geographies.
• Create written and interactive content on Amazon Business features and solutions, serving as the primary contact and subject matter expert related to marketing strategies and initiatives for assigned technology charter.
• Develop and maintain relationships with key product stakeholders and decision-makers across product and marketing organization.
• Engage with industry analysts on briefings and research to help inform product roadmap.
• Work closely with peer marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs.
• Manage measurement and reporting for product marketing programs and campaigns for regular reviews.
• Analyze program performance data and identify opportunities for improvement or investment.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed