Sr. Product Marketing Specialist

Visium Resources • Lake Mary, FL

4d • Onsite

About The Position

Introduction: Visium Resources has been asked to identify qualified candidates for this Sr. Product Marketing Specialist position. This position will be on-site in Lake Mary area, providing an excellent opportunity for an individual with strong "technical product" marketing experience to lock into a growing organization with tremendous opportunities for career expansion. Enjoy a competitive base salary with unlimited growth potential! Comprehensive Medical Benefits + Paid Holidays + PTO Responsibilities: Role will work on developing and executing comprehensive product marketing strategies, overseeing campaigns to drive brand awareness and sales, managing digital marketing channels, and coordinating with cross-functional teams for seamless execution of product marketing initiatives. The Sr. Product Marketing Specialist will also analyze market trends, manage budgets, and collaborate with leadership to align marketing activities with company objectives. Details:

Requirements

• Experience in creating and implementing product marketing strategies, including digital and traditional marketing techniques
• Strong skills in project management, campaign management, and budgeting
• Proficiency in using marketing tools such as CRM platforms, marketing analytics software, and social media management tools
• Excellent written and verbal communication skills with attention to detail in copywriting and content creation
• Strong analytical skills to evaluate campaign performance and market trends to drive data-based decisions
• Ability to collaborate with internal teams, external partners, and clients effectively
• Bachelor's degree in Marketing, Business, Communications, or a related field is required

Nice To Haves

• Experience in B2B marketing, particularly within industrial or technical sectors, is a plus
• MBA or other advanced degree is a plus

Responsibilities

• Developing and executing comprehensive product marketing strategies
• Overseeing campaigns to drive brand awareness and sales
• Managing digital marketing channels
• Coordinating with cross-functional teams for seamless execution of product marketing initiatives
• Analyzing market trends
• Managing budgets
• Collaborating with leadership to align marketing activities with company objectives

Benefits

• Comprehensive Medical Benefits
• Paid Holidays
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level