Sr. Program Account Manager, Branded Merchandise eCommerce Sales

BDA•Indianapolis, IN

7d•$83,000 - $98,000•Hybrid

About The Position

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for. At BDA, this position is internally known as a Sr. Program Account Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role). The Senior Program Account Manager role requires a highly strategic individual contributor who can independently lead complex client programs, influence senior stakeholders, and drive measurable revenue growth through data-driven merchandising and eCommerce strategies. It plays a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
Experience managing high-revenue or enterprise-level client accounts.
Strong background in client-facing strategic planning and quarterly/annual business reviews.
Demonstrated success owning and growing complex client, including responsibility for revenue performance, assortment strategy, and promotional planning.
Proven ability to influence senior client stakeholders and drive strategic decisions through data-driven insights, market analysis, and business performance reviews.
Experience leading cross-functional initiatives across marketing, operations and inventory to deliver large-scale merchandising or eCommerce programs.
Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
Detail-oriented and analytical mindset with strong problem-solving skills.
Proven ability to sell solutions and strategies to multiple clients
Proven ability to influence clients towards mutually beneficial solutions
Solution oriented
Strong project management skills
Strong presentation skills
Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
Highly organized and detail oriented
Understand and manage forecasting, budgets and P&L statements
Clear and effective communication skills with both internal and external stakeholders
Results focused – consistently achieves profitable sales goals
Ability to remain flexible and willing to change strategies as business needs dictate.

Responsibilities

Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
Other job duties and projects as assigned