Strategic Accounts Lead

Geotab•Atlanta, GA

9d•Hybrid

About The Position

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Geotab is seeking a Strategic Accounts Manager, Customer Marketing who will own the customer lifecycle strategy for Geotab’s highest-value and most complex accounts, ensuring retention, expansion readiness, and advocacy outcomes are intentionally designed and consistently delivered. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

Requirements

8–10 years of experience in customer marketing, lifecycle marketing, enterprise marketing, or a related field.
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience).
Proven ability to design strategic lifecycle frameworks for complex, high-value customers within B2B or SaaS environments.
Strong commercial acumen with a deep understanding of NRR, retention, and advocacy dynamics.
Exceptional stakeholder management skills with the credibility to operate alongside senior Sales and Customer Success leadership.
Strategic mindset with the ability to maintain clear role boundaries and resist ad-hoc execution requests.

Nice To Haves

Certifications in customer experience, account-based marketing, or lifecycle marketing are considered an asset.

Responsibilities

Own the post-sale customer lifecycle strategy for Strategic/Signature Accounts, aligned to retention, expansion, and advocacy goals.
Define expansion readiness models, value-reinforcement narratives, and lifecycle moments appropriate for large, complex customers.
Design executive-level customer marketing frameworks, including milestone-based communications, value storytelling, and advocacy pathways.
Partner with Strategic Account Sales and GCS leadership as a peer, ensuring lifecycle strategy complements (but does not duplicate) account strategy.
Identify and activate advocacy opportunities (references, case studies, peer proof) in collaboration with Expansion & Advocacy and Content teams.
Translate lifecycle strategy into clear briefs for Marketing Automation and Content, ensuring scalable execution through systems and shared services.
Monitor lifecycle performance and recommend optimizations based on retention, engagement, and expansion indicators.
Act as the primary Customer Marketing point of contact for Strategic Accounts, maintaining clear ownership boundaries and preventing ad-hoc execution requests.