Technical Sales Representative

Holley Performance • Opelika, AL

8d

About The Position

Provide technical and customer service support to end customers and distributors while supporting sales efforts through product education, troubleshooting, and solution-based recommendations. Partner with internal teams to improve the overall customer experience and support dealer and customer success.

Requirements

• High School Diploma or equivalent required
• 2–3 years of experience in customer service, technical support, or a customer-facing technical role
• Strong computer skills and ability to navigate CRM/ERP systems
• Strong analytical and troubleshooting abilities
• Excellent interpersonal, communication, and customer service skills
• Automotive technical aptitude with hands-on troubleshooting experience preferred

Nice To Haves

• European automotive enthusiast strongly preferred

Responsibilities

• Respond to customer and dealer support tickets via phone, email, and ticketing system
• Provide technical assistance with diagnosing and troubleshooting customer vehicles
• Assist customers and dealers with flash tuning and calibration-related issues
• Issue RMAs and coordinate returns for faulty products
• Document technical issues and escalate findings to the Quality Control and Engineering teams as needed
• Collect and document data as requested by the calibration engineering team
• Educate customers and dealers on products, features, and best-use applications
• Support sales efforts by answering product and service questions, identifying appropriate solutions, and suggesting additional products or services when applicable
• Assist the Sales team with dealer and customer inquiries and technical requests
• Maintain accurate CRM records, including customer interactions and profiles
• Resolve product or service issues by identifying root causes, coordinating solutions, and following up to ensure resolution
• Participate in company events, trade shows, and dealer-facing activities as required
• Stay current on new products and proactively educate customers and dealers on updates

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 1,001-5,000 employees