Territory Sales Representative (CA & Hawaii - Hospitality & YMCA)

Life Fitness•Sacramento, CA

9d•Remote

About The Position

Join us as we empower the world to work out, creating healthier lives together. Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a high‑impact, multi‑market territory , with Hospitality and YMCA customers representing the largest share of revenue and opportunity . In this remote, field‑based role, you will drive revenue through consultative, relationship-driven selling , strengthening existing partnerships, re‑energizing underdeveloped accounts , and positioning Life Fitness / Hammer Strength as the long‑term partner of choice. You’ll manage a broader portfolio that includes select commercial, residential, recreation, and specialty fitness environments as natural extensions of territory ownership. This role is ideal for a sales professional who enjoys territory ownership, account recovery, and long‑cycle deal leadership . The position is best suited for someone based in California , preferably NorCal) with the flexibility and enthusiasm to travel to Hawaii at least once per quarter , based on customer needs, installations, and key projects. Compensation & Perks Uncapped Earning Potential: Competitive Base + Commission + Quarterly Bonuses Frequent Incentives: Regular SPIFFs and Sales Award opportunities Fully Equipped: Car allowance, gas reimbursement, and company card Total Rewards: Full health benefits and 401(k) match Culture First: A fitness-forward, growth-focused environment

Requirements

3+ years of field sales or account management experience
Northern California residence strongly preferred (Greater Oakland, San Jose, Sacramento areas)
Proven consultative selling and relationship‑building skills
Experience managing large, geographically dispersed territories
Comfort navigating multi‑stakeholder and long sales cycles
CRM proficiency (Salesforce preferred)
Strong communication and storytelling abilities
Willingness to travel extensively, including quarterly Hawaii travel

Nice To Haves

Experience selling into Hospitality, YMCA, or multi‑site fitness environments
Exposure to fitness, wellness, or capital equipment solutions
Experience in property management, hospitality operations, or selling to property‑managed / real estate‑driven environments
Experience re‑engaging dormant, underperforming, or competitive accounts
Experience working with designers, developers, or project‑based sales cycles

Responsibilities

Own and grow a multi‑state territory, driving the majority of revenue through Hospitality and YMCA accounts
Lead long‑cycle, consultative sales processes with executives and multi‑stakeholder buying groups
Re‑engage dormant or underpenetrated accounts, converting established relationships into active pipeline
Apply consultative selling skills across adjacent markets (MUH, Health Clubs, Campus, Corporate, Medical Wellness, Local Government, Athletics) as part of a balanced portfolio
Travel to Hawaii quarterly for extended stays to support customer needs and project execution
Manage pipeline, forecasting, and territory priorities with strong CRM discipline