Territory Sales Representative (Florida - YMCA & Campus Recreation)

Life Fitness•Tampa, FL

1d•$47,500 - $64,800•Remote

About The Position

Join us as we empower the world to work out, creating healthier lives together. Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow the YMCA and Campus Recreation market across Florida (excluding the Panhandle), with a preference for candidates based in the Greater Orlando or Greater Tampa areas. In this remote, field‑based role, you’ll drive revenue across a large, relationship‑driven territory by selling premium fitness solutions to YMCAs and college/university recreation departments. You’ll lead complex, long‑cycle sales, influence multi‑stakeholder decisions, and position Life Fitness / Hammer Strength as a trusted, long‑term partner for mission‑driven organizations. This role is ideal for a consultative, self‑directed sales professional who enjoys territory ownership and thrives in a fast-moving, highly competitive Florida market—winning business through differentiation, credibility, and consistency. Experience in commercial, membership‑based, or multi‑site fitness environments (including health clubs) translates well and supports future growth within Life Fitness / Hammer Strength. Compensation & Perks Base salary + commission + additional incentive opportunities Car allowance, gas reimbursement, and company card Full health benefits and 401(k) match Fitness‑forward, growth‑focused culture

Requirements

3+ years of experience in field sales or account management, ideally in B2B or solution‑based selling environments.
Proven ability to build strong relationships and sell consultatively, earning trust with multiple stakeholders and decision‑makers.
Demonstrated success managing large, geographically diverse territories with strong prioritization and follow‑up discipline.
Ability to navigate multi‑stakeholder and committee‑based buying environments, including longer sales cycles.
CRM proficiency (Salesforce preferred), including opportunity management, forecasting, and data hygiene.
High standard for customer responsiveness and delivering a premium, high‑touch sales experience.
Strong communication and storytelling skills, with the ability to translate solutions into outcomes that resonate with mission‑driven and commercial customers.
Willingness and ability to travel extensively within Florida (excluding the Panhandle).

Nice To Haves

Experience selling fitness, wellness, or capital equipment solutions
Exposure to membership‑based or multi‑site environments (e.g., health clubs, recreation centers, community facilities)
Experience navigating longer sales cycles tied to budgets, refresh planning, or lifecycle replacement

Responsibilities

Own and grow a defined territory, managing pipeline, priorities, and account strategy across YMCAs and campus recreation departments.
Drive revenue by leading long‑cycle, consultative sales processes involving executives, facilities teams, boards, procurement, and other stakeholders.
Position Life Fitness / Hammer Strength solutions by clearly connecting features to outcomes, including safety, durability, lifecycle value, and program impact.
Influence specifications and buying decisions without formal agreements using credibility, storytelling, customer references, and market insight.
Identify and execute account expansion opportunities, including refresh cycles, phased purchases, and multi‑year planning.
Maintain consistent engagement with customers between major projects to protect share and build future pipeline.
Collaborate with architects, designers, and contractors to support facility planning and equipment layouts.
Operate with strong discipline in CRM opportunity management, forecasting, and internal communication.
Spend 3+ days per week in the field, actively developing relationships and advancing opportunities across your territory.

Benefits

a 401(k) savings plan with 4% employer match
medical, dental and vision insurance
parental, medical and military leaves of absence
paid time off, including 12 paid holidays throughout the calendar year
paid vacation days beginning at 13 days annually
paid sick leave as provided under state and local paid sick leave laws
company paid short-term disability and optional long-term disability
health savings account
health care and dependent care reimbursement accounts
employee and dependent life insurance and supplemental life and AD&D insurance
hospital indemnity
identity protection
legal services
adoption assistance
tuition assistance
commuter benefits
employee discounts
an employee assistance program that includes free counseling sessions
vehicle allowance to offset the costs of using a personal vehicle for business related purposes.
mobile allowance to offset the costs of using a personal cell phone for business related purposes.