Vice President, Editorial, Content Strategy & Creative Platforms

Marriott Hotels Resorts•Bethesda, MD

About The Position

JOB SUMMARY Marriott International is entering a new chapter of growth and evolution. The Vice President, Editorial, Content Strategy & Creative Platforms will serve as the architect and steward of the brand’s voice, storytelling, and cultural presence around the world. This leader shapes how the brand speaks, entertains, and connects across every owned platform and touchpoint. This role is focused on elevating and expanding a globally consistent yet locally resonant content ecosystem that is social-first, entertainment-led, and purpose-driven. This leader will shape a distinctive brand personality, lead global editorial and social teams, and evolve owned channels—including social platforms and in-room TV—into a cohesive entertainment and storytelling engine for the company. Blending creative instinct, cultural fluency, and operational rigor, this role enables brands to inspire, inform and make meaningful impact. This role shapes how millions experienced the brand every day—on phones, screens, and in physical spaces around the world. It represents a rare opportunity to build a modern, global storytelling engine that not only markets hospitality, but entertains, inspires, and makes impact , establishing Marriott International as an industry leading creative center of excellence, a key differentiator across the industry. WHAT SUCCESS LOOKS LIKE A distinctive and consistent global brand voice and personality, clearly defined and expressed across all owned platforms, markets, and brands. Editorial, social, and content storytelling that is culturally fluent, emotionally resonant, and unmistakably on-brand , while enabling meaningful local adaptation across languages and regions. All owned social platforms (Instagram, TikTok, Pinterest, LinkedIn, Facebook, YouTube, WeChat, WhatsApp, and emerging channels) operate as a cohesive, social-first story led ecosystem with strong engagement, growth, and cultural relevance. Owned content platforms—including in-room and on-property TV —function as a true entertainment arm of the company , enriching the guest experience and strengthening brand affinity. Global editorial and social teams are aligned, empowered, and supported by clear frameworks, playbooks, and standards of excellence. Content is consistently platform-native, innovative, and optimized , balancing creative ambition with performance insights and audience data. Purpose-driven storytelling is authentically woven into brand narratives, elevating social impact, sustainability, and community initiatives across all touchpoints. Regional and local teams feel supported, equipped to tell stories that resonate local stories while contributing to a unified global brand experience. The brand is recognized internally and externally as a leader in modern, entertainment-led hospitality storytelling , contributing to measurable gains in engagement, relevance, and brand love.

Requirements

4-year degree from an accredited university in Journalism, Entertainment, Film Marketing & Communications, or related major.
12+ years of experience leading editorial, social, and content at a global consumer, lifestyle, hospitality, fashion or culture-driven brand.
Deep expertise in social-first storytelling and owned media ecosystems.
Proven experience balancing global brand consistency with local cultural nuance.
Demonstrated ability to shape and steward a clear editorial voice, with strong instincts around narrative one, and storytelling.
Experience managing large, multidisciplinary teams across regions.
Demonstrated passion for entertainment, culture, and purpose-driven brand building.
Proven ability to operate seamlessly at both strategic and hands-on levels, balancing big-picture thinking with executional excellence.
A collaborative, inclusive leadership style with strong influence skills, able to build alignment and momentum across functions and markets.

Nice To Haves

Masters in Journalism, Marketing or Communications.

Responsibilities

Shape and steward the global brand voice, personality, editorial tone, and messaging framework across all owned channels.
Champion storytelling is emotionally resonant, culturally relevant, and aligned with brand strategy.
Bring brand values, campaigns, and initiatives to life through compelling narratives that work globally while feeling authentic locally.
Develop scalable frameworks that support global consistency in voice and storytelling while enabling meaningful hyper-localization across languages, cultures, regions, and sub-brands.
Collaborate closely with regional and local teams to empower culturally fluent storytelling that strengthens, not fragments, the global brand.
Create editorial playbooks, guidelines, and governance models that enable clarity, cohesion, and creativity at scale.
Guide global strategy and execution for all owned social platforms across the Marriott Bonvoy portfolio, including Instagram, TikTok, Pinterest, LinkedIn, Facebook, YouTube, WeChat, WhatsApp, and emerging platforms.
Oversee content strategy, publishing models, community engagement, and performance optimization.
Champion platform-native, social-first content optimized for discovery, engagement, and relevance.
Lead the development of a global content calendar and new ways of working that expand storytelling capabilities for all brand initiatives.
Evolve a creative operating model, both internally and externally, that maximizes scale, collaboration, and content creation capabilities across continents, properties, and partners.
Guide the evolution of the brand’s owned content platforms into a true entertainment ecosystem .
Oversee content strategy for in-room and on-property TV across all hotel locations, ensuring a cohesive, elevated, and engaging guest experience.
Develop original content formats, series, franchises, and storytelling moments that deepen brand love and cultural relevance.
Partner with internal and external partners to expand entertainment capabilities and support the growth objectives of Marriott Media.
Inspire and lead global editorial, social, and content teams, including writers, editors, social strategists, producers, and community managers.
Foster a culture of creativity, curiosity, and accountability, supported by clear standards for quality and performance.
Collaborate closely with Marketing Strategy, Integrated Marketing, Omnichannel Marketing, PR, Corporate Communications and Regional teams to ensure alignment and momentum.
Guide purpose-driven marketing, ensuring company values and social impact goals are met.
Integration purpose driven marketing narratives across campaign, editorial, social, and content.
Ensure social impact, sustainability, and community initiatives are authentically woven into storytelling and brand touchpoints.
Balance credibility and creativity to create meaningful, non-performative engagement and awareness.
Partner with marketing strategy, data and analytics, and performance teams to define success metrics for content and social, ensuring that the efforts support both brand and business objectives.
Use insights to continuously refine storytelling, formats, cadence, and platform strategies.
Stay ahead of trends, cultural shifts, and platform changes to keep the brand relevant and progressive.
Build and lead a high-performing global team.
Establish best-in-class ways of working, governance, and collaboration models across regions and functions.
Act as a senior marketing voice internally, influencing leadership and advocating for the customer.