Vice President of Product Marketing

Cyara

1d•$220,000 - $240,000

About The Position

Cyara is the global leader in AI-powered customer experience assurance, committed to eradicating bad CX. As the only unified platform for continuous testing and monitoring across voice, digital, messaging, and conversational AI channels, Cyara empowers hundreds of the worldâs leading brands to optimize more than 350 million customer journeys every year. With enterprises rapidly deploying agentic AI systems that adapt, learn, and make autonomous decisions in real time, Cyara provides the assurance layer that turns pilots into production-ready deploymentsâtesting AI agents with AI agents to catch what scripts canât. From full journey visibility to AI governance, trust validation, and compliance, Cyara ensures every touchpoint works flawlessly and every AI interaction solves customer problems while delighting them in the process. Cyara helps businesses deliver secure, friction-free, and high-quality CX at scale. Interested to find out more about us? Check out: www.cyara.com Cyaraâs Diversity, Equity, Inclusive and Belonging Statement: At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination-free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success. Cyaraâs Values Statement: At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstoneâwe value humility, authenticity, and respect for diversity, building trust in all we do. We Embrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive. Cyara is seeking a seasoned, customer-centric, and data-driven Vice President of Product Marketing to lead the strategy and execution of how our SaaS B2B solutions are positioned, launched, and adopted in the market. Reporting directly to the Chief Product Officer (CPO), this leader will serve as the critical bridge between Product, Sales, and Marketing shaping go-to-market strategy, articulating differentiated value, and driving measurable impact on revenue growth and product adoption. This role requires a balance of high-level strategic leadership and hands-on execution. The ideal candidate will not only set the vision and lead the team but also roll up their sleeves to develop messaging, analyze markets, and collaborate closely with cross-functional partners to bring products successfully to market.

Requirements

15+ years of B2B SaaS marketing experience, including 5+ years in senior product marketing leadership roles.
A proven track record of driving GTM strategies that deliver measurable business growth in enterprise software. Deep expertise in competitive positioning, segmentation, and understanding complex buyer journeys.
Strong partnership and influencing skills, particularly with Product, Sales, and Customer Success leaders. Experience managing and scaling small, high-impact teams.
Ability to move fluidly between strategic vision and tactical execution; comfortable presenting to the board one day and developing sales content the next.
A data-driven mindset, using analytics, win/loss insights, and pipeline metrics to guide decisions.
Exceptional communication and storytelling skills, capable of translating technical capabilities into clear, compelling narratives for executives and practitioners alike.

Nice To Haves

Experience with AI, conversational AI, or AI-driven SaaS platforms is strongly preferred; familiarity with AI positioning, trust/governance messaging, and agentic or automation use cases is a plus.

Responsibilities

Lead Product Marketing Strategy: Define positioning, messaging, and value propositions that differentiate our solutions in the enterprise SaaS market and align with product strategy.
Partner Cross-Functionally: Collaborate closely with Product, Sales, and Customer Success to ensure product launches and enhancements are successfully executed across the customer lifecycle.
Own Go-to-Market (GTM): Build and execute GTM plans for new products, features, and market opportunities, ensuring alignment between product priorities and revenue objectives.
Be Hands-On: Work directly with your team and stakeholders to create key content (sales tools, messaging guides, competitive briefs), gather insights, and validate positioning.
Champion Market Insights: Lead voice-of-customer, competitive, and market research to shape product strategy and identify emerging opportunities and whitespace.
Enable Sales and Customer Growth: Develop enablement programs, playbooks, and tools that improve pipeline conversion and customer engagement.
Drive Thought Leadership: Oversee creation of compelling contentâcase studies, whitepapers, presentationsâthat reinforces Cyaraâs market leadership.
Measure Impact: Define and track KPIs to ensure product marketing activities drive measurable outcomes tied to pipeline creation, product adoption, and revenue growth.
Lead & Develop the Team: Build, mentor, and empower a growing team of product marketers, fostering a culture of accountability, innovation, and collaboration.