VP, Loyalty Strategy

Synchrony • Orlando, FL

1d • Hybrid

About The Position

Role Summary/Purpose: We are seeking a Loyalty Strategist to join our team and hit the ground running. This person will be part of the team to create the development and optimization of innovative customer loyalty, rewards and engagement strategies for Synchrony clients and prospects. The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to clients to support and lead the development of comprehensive and bold loyalty strategies supporting credit and non-credit loyalty programs. The successful candidate will have broad knowledge of customer engagement practices, best in class engagement programs both within the retail space as well as across other industry verticals and rewards program. This role will oversee value proposition ideation and consumer engagement strategies. Our Way of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Requirements

• Bachelor's Degree. In lieu of a degree, a high school diploma/GED and 13+ years of work experience in business strategy development, loyalty strategy or customer experience.
• 10+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
• All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
• Legal authorization to work in the U.S. is required.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Responsibilities

• Provide loyalty and rewards program thought leadership both verbally and in writing for internal and external consumption.
• Work with internal client teams to assess and define client loyalty strategy, capabilities and reward program needs and objectives to ensure loyalty solutions are aligned with client's brand.
• Maintain an awareness of external market customer engagement and loyalty program trends and best practices.
• Partner with client teams to lead assessments and identify data needs including customer spend behaviors and customer research.
• Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.
• Lead and present to various levels of leadership at Synchrony and clients.
• Manage multiple client engagements simultaneously.
• Perform other duties and/or special projects as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive