VP, Performance Marketing

Concora Credit Inc.•Beaverton, OR

About The Position

As our VP, Performance Marketing, you’ll help drive Concora Credit’s Mission to enable customers to Do More with Credit – every single day. The impact you’ll have at Concora Credit: The VP, Performance Marketing is a high-impact leadership role responsible for the strategy, execution, and optimization of digital paid acquisition channels. This individual will manage the teams implementing the strategy. You’ll get to work with Data Science, Risk Teams, Brand and Creative Teams to drive sustainable, measurable growth in digital channels, including search, social, CTV, and display marketing. We hire people, not positions. That's because, at Concora Credit, we put people first, including our customers, partners, and Team Members. Concora Credit is guided by a single purpose: to help non-prime customers do more with credit. Today, we have helped millions of customers access credit. Our industry leadership, resilience, and willingness to adapt ensure we can help our partners responsibly say yes to millions more. As a company grounded in entrepreneurship, we're looking to expand our team and are looking for people who foster innovation, strive to make an impact, and want to Do More! We’re an established company with over 20 years of experience, but now we’re taking things to the next level. We're seeking someone who wants to impact the business and play a pivotal role in leading the charge for change.

Requirements

10+ years in performance marketing with 2+ years in leadership roles.
Strong preference for financial services experience or other regulated industry, such as insurance or pharmaceuticals.
Deep technical knowledge of Google Ads, Meta Ads Manager, Programmatic DSPs, etc, with a strong curiosity about how to make new and emerging channels work for the company.
Ability to communicate and manage, at all levels of the company, complex concepts into meaningful, actionable items.

Responsibilities

Develop and own the multi-channel performance marketing roadmap. Align paid media efforts with broader company growth goals and long-term brand health.
Optimize budget allocation across channels.
Roadmap out a long-term build it/buy it/rent it strategy for marketing technology investments.
Partner with Data Science and Risk Teams to build robust attribution models.
Lead the strategy for landing page optimization and funnel experimentation to improve conversion.
Manage and develop the team into specialists in their channels and manage external relationships with agencies.
Look broadly across the company at the data available and develop a plan to use that data to drive more acquisitions.

Benefits

Medical, Dental and Vision insurance for you and your family
Relax and recharge with Paid Time Off (PTO)
6 company-observed paid holidays, plus 3 paid floating holidays
401k (after 90 days) plus employer match up to 4%
Pet Insurance for your furry family members
Wellness perks including onsite fitness equipment at both locations, EAP, and access to the Headspace App
We invest in your future through Tuition Reimbursement
Save on taxes with Flexible Spending Accounts
Peace of mind with Life and AD&D Insurance
Protect yourself with company-paid Long-Term Disability and voluntary Short-Term Disability