VP, State Product Management

PURE InsuranceChicago, IL
2d$195,000 - $220,000

About The Position

The Vice President, State Product Management is a senior leader within the Product organization, reporting directly to the SVP, Product Management. This role serves as the accountable product leader for assigned state portfolios, with full ownership of state-level P&L performance, including growth, profitability, and retention . The Vice President defines and leads the state-level portfolio strategy to maximize growth while deliver ing sustainable performance. This includes setting state-specific growth and profitability priorities, determining competitive positioning, sequencing pricing and underwriting actions, and ensuring disciplined execution of product and rate initiatives to achieve targeted outcomes.

Requirements

  • 15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility
  • Demonstrated experience owning and managing P & L performance
  • Strong understanding of multi-state regulatory environments
  • Proven ability to translate strategy into measurable performance outcomes
  • Exceptional analytical capability and executive judgment
  • Ability to influence and align senior leaders across functions
  • Highest level of integrity and accountability

Nice To Haves

  • High Net Worth Personal Lines experience preferred

Responsibilities

  • State Portfolio Leadership and P&L Accountability
  • Own end-to-end performance of assigned state portfolios
  • Establish and deliver against annual growth, profitability, and retention objectives
  • Prioritize and sequence portfolio actions across rate , underwriting, appetite, forms, and guidelines
  • Maintain a structured performance review cadence while establishing clear accountability with cross functional stakeholders for results
  • Identify and respond to emerging trends proactively
  • Strategy Execution and Governance
  • Translate national product direction into state-specific action plans
  • Drive consistent and disciplined implementation of product initiatives
  • Ensure clear ownership, timelines, and cross-functional alignment for all major initiatives
  • Institutionalize execution playbooks and feedback loops to refine both state and national strategy over time
  • Regulatory Strategy and Excellence
  • Develop forward-looking state filing strategies aligned to portfolio objectives
  • Partner closely with Legal, Compliance, and Actuarial to ensure well-supported, high-quality submissions
  • Maintain proactive and collaborative engagement with regulators
  • Ensure filings clearly articulate value to members and reflect market conditions
  • Enterprise Integration and Market Intelligence
  • Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions
  • Help steer field strategies through data-driven portfolio insights
  • Leverage competitive intelligence and local market analysis to inform positioning
  • Ensure product offerings reflect competitive dynamics, member expectations, and broker needs
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