Web Data Analyst

Rysun Labs Inc

11d•Hybrid

About The Position

Rysun Labs (formerly KCS – Krish Compusoft Services) is an AI, Data & Digital innovation partner of choice for enterprises, globally. Rysun guides and accelerates the Data & AI strategy and Digital Transformation programs for Fortune 2000 enterprises and product startups to shape remarkable customer experiences and intelligent operations. The team delivers innovative, specialized solutions that help High-tech, Retail & Ecommerce to outperform competition and lead the change in their industry. Rysun partners with Microsoft, Google and AWS to bring the best of enterprise technology to its customers. Rysun believes in quality-first and is CMMI Level 5, ISO 9001 & 27001 certified. The team has a growth mindset fueled by a strong culture of collaboration that unifies its global teams across India, USA, South Africa (a proud Level 2 B-BBEE Contributor), and UK. We are seeking a highly analytical and business-focused Web Data Analyst to drive insights across our digital ecosystem. In this role, you will serve as the subject matter expert on customer behavior — analyzing how users discover, engage with, and purchase across our digital platforms. You will translate complex behavioral and transactional data into actionable insights that enhance user experience and optimize performance for a sophisticated customer base that includes designers, trade professionals, and end consumers. This is a high-impact, cross-functional role partnering closely with E-Commerce, Marketing, Product, and Technology teams, operating within a modern digital stack including Bloomreach Discovery, Adobe Commerce, GA4, and enterprise BI platforms. Location- Houston, TX ( Hybrid )

Requirements

4–6 years of experience in web or digital analytics, preferably in premium e-commerce or multi-channel retail.
Strong proficiency in SQL.
Hands-on expertise with GA4 and Google Tag Manager.
Experience with BI tools such as Looker or Power BI.
Working knowledge of A/B testing platforms.
Experience managing GA4–BigQuery integrations.
Strong understanding of tag governance and marketing pixel deployment.

Responsibilities

Own end-to-end web analytics governance, tracking accuracy, and KPI reporting.
Monitor and analyze key metrics including Conversion Rate (CVR), Average Order Value (AOV), revenue performance, funnel drop-offs, and session quality.
Identify trends, diagnose performance shifts, and deliver executive-ready insights with clear business narratives.
Partner with Product and E-Commerce teams to design, measure, and interpret A/B tests and personalization initiatives.
Quantify impact of digital enhancements and recommend data-driven optimizations.
Manage GA4 implementation, governance, and event tracking strategy.
Oversee Google Tag Manager (GTM) operations including: Updating triggers and variables Publishing across environments Deploying and editing marketing pixels Implementing analytics and marketing tracking solutions
Ensure tracking accuracy across marketing and product initiatives.
Support GA4 to BigQuery exports including monitoring data transfers and basic SQL troubleshooting.
Maintain clean dataset organization and assist in resolving data discrepancies.
Configure and maintain analytics and marketing tools including:
Develop deep insights into distinct customer segments (trade professionals, designers, homeowners).
Analyze site search behavior, personalization performance, and campaign effectiveness.
Create and upload customer audience lists to paid media platforms.