Web Strategy Specialist
About The Position
NBCUniversal is seeking a Web Strategy Specialist – Sports to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. This role, reporting to the Web Strategy Manager, will focus on the day-to-day management, optimization, and execution of sports landing pages on PeacockTV.com. The ideal candidate is a detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of landing pages based on evolving business goals. The ideal candidate is a strategic, detail-oriented self-starter with experience in CMS-based web production, a passion for sports content, and a background in SEO and conversion-driven web experiences. This individual will be responsible for maintaining and evolving the sports landing page strategy to drive engagement, improve user experience, and support key sports initiatives.
Requirements
- 2+ years of experience in web production, content marketing, or digital strategy, preferably within a media environment
- Experience working with CMS platforms
- Comfortable working in Figma (or learning to work in) to create landing page mockups to illustrate landing page strategy and landing page design
- Comfortable working in Airtable or similar Project Management software
- Comfortable using (or learning to use) an analytics platform to measure performance
- Familiarity with landing page and content marketing concepts, including SEO, user experience, and paid marketing and website-focused goals and KPIs
- Basic understanding of Adobe Photoshop to make minor adjustments as needed
- Basic understanding of how to read, write, and leverage CSS for landing page elements
- Excellent organization and communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences
- Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving
- Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
- Strong character exhibiting company core values: Integrity, Creativity, Teamwork, Pioneering Spirit, and Ownership
- Bachelor's degree required
Nice To Haves
- Adaptable and resilient performer who can lead effectively under pressure and through change
- Ability to synthesize, simplify, and communicate complex concepts/requirements to a cross-functional team and stakeholders and tie back to business objectives
- Culture carrier with strong leadership skills to drive, deliver, develop and inspire
- Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
- Experience within the sports, advertising, or media entertainment industry a plus!
Responsibilities
- Manage and optimize sports landing pages by leading the design, build, launch, and ongoing enhancements of PeacockTV.com sports pages
- Own the sports page roadmap, prioritizing updates based on business objectives, programming changes, and user engagement insights
- Collaborate with internal teams (NBC Sports Marketing, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, and Legal) to ensure sports pages reflect the latest offerings, live events, and upcoming games.
- Collaborate with multiple cross-functional teams to create a seamless landing page experience aligned with paid and organic marketing efforts
- Contribute to go-to-market (GTM) campaign planning for sports programming, ensuring landing pages effectively support key tentpole events.
- Leverage analytics tools (data dashboards, heat map tools, etc.) to track page performance, user behavior, and conversion trends, using insights to inform optimizations.
- Execute A/B tests in Optimizely and oversee launch efforts to improve user experience, engagement, and conversion on sports pages.
- Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices.
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
