WebMaster/Web Marketing Manager

MACNY•Syracuse, NY

About The Position

Onondaga Community College, located in Syracuse, NY is currently recruiting for a WebMaster/Web Marketing Manager As a member of the Enrollment Management team and reporting to the Vice President of Enrollment Management, the Webmaster/Web Marketing Manager is responsible for the development, maintenance, and optimization of the College's website and digital platforms. This role ensures web content is accurate, compelling, accessible, and aligned with institutional goals, and brand, while enhancing the user experience. This position requires a strong understanding of web technologies, content management systems, and digital marketing strategies. Coordination and collaboration with Marketing, Communications, external vendors, Information Technology Services, and other campus partners including both academic and administrative units is required. The primary accountabilities of this position include research and planning, designing, developing, maintaining, testing and troubleshooting web applications, package and content integration, database and report development, content management system administration, training & support, and project management to support strong digital experiences for all stakeholders, primarily prospective students.

Requirements

Bachelor's degree from a regionally accredited college, university or foreign equivalency.
Three (3) years of experience in web content management or digital marketing role.
Proficiency with content management systems.
Project management experience.
Solid writing, editing, and proofreading skills tailored for digital platforms, with the ability to adapt and repurpose existing content for web and other digital formats.
Solid understanding of HTML, CSS, and UX/UI best design practices.
Experience with graphic design and multimedia tools (Adobe Creative Suite, Canva, Figma).
Experience with compliance and web accessibility standards and mobile-first design.
Strong problem-solving skills and ability to troubleshoot website issues effectively and timely.

Nice To Haves

Master's degree from a regionally accredited college, university or foreign equivalency.
Solid understanding of SEO best practices, including structuring content for search visibility and optimizing metadata.
Knowledge of web industry trends, technologies, and standards, and experience in recommending and applying new technologies.
Higher education web experience.
Experience in contributing to the development of strategic web architecture.
Experience performing information gathering, and UX/UI testing focus groups and surveys.
Strong proficiency with Drupal content management system.
Bilingual in English and Spanish preferred. English and another language will be considered.

Responsibilities

Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product.
Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise.
Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines.
Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance).
Develop and maintain overall content strategy and content organization.
Guide and manage content quality standards among content editors.
Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
Provide leadership in the development of the College's strategic web architecture.
Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences.
Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility.
Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic.
Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement.
Develop effective working relationships with faculty, administration, staff, students, and vendors.
Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites.
Serve as the key point of contact for all assigned web-related issues, projects and initiatives.
Stay current with emerging web technologies, trends, and higher education digital best practices, recommending enhancements to keep OCC's digital presence competitive and user friendly.
Proactively recommend solutions, alternatives, and improvements to meet the College's evolving web, departmental, and business process requirements.
Track and analyze website statistics for usage trends, perform usability studies, and recommend and implement data informed improvements.
Ensure the websites comply with best practices for accessibility (WCAG compliance), security, and mobile responsiveness.
Monitor and maintain web accessibility compliance across the College websites and educate the campus on web accessibility issues.
Train and support the campus community, as needed, in web-based content management and web accessibility compliance.
Lead the day-to-day management of website requests, serving as the primary point of contact for campus partners requesting web support and assistance.
Directly manage staff; assign and review work and evaluate work performance.
Train all team members in navigating and maintaining the web environment, and in their respective roles on the team.
Maintain necessary web documentation, by providing continuous updates based on evolving industry standards.