Yardi CRM Manager

REYBOLD GROUP OF COMPANIES•Bear, DE

About The Position

Reybold Group, LLC., a rapidly growing company, knows that our success begins and ends with our people. Through the efforts of our associates and guided by our values, we transform the communities we serve, striving to exceed the expectations of our tenants, residents, and clients. Join the team as a Yardi CRM Manager. The Yardi CRM Manager is a strategic revenue-focused position responsible for the administration, configuration, optimization, and continuous improvement of the Yardi CRM platform and integrated systems. This role is instrumental in driving leasing efficiency, improving prospect-to-resident conversion rates, enabling data-driven decision-making, and ensuring seamless onboarding of new hires through comprehensive Yardi CRM training across all Reybold's premium properties. As a subject-matter expert and primary liaison between operations, leasing, marketing, and IT, the Yardi CRM Manager ensures the system effectively supports the complete prospect journey—from initial lead capture through lease execution and resident transition. This position directly impacts revenue growth, operational efficiency, and Reybold's commitment to delivering a human-centered leasing experience across all communities.

Requirements

Strategic Business Thinking: Ability to translate business objectives into CRM strategy and understand how system configuration directly impacts revenue and operational efficiency
Data Analysis & Storytelling: Strong ability to analyze CRM data, identify trends and patterns, and communicate insights through clear reporting and business recommendations
Strong Attention to Detail: Meticulous approach to data management, system configuration, and process documentation
Clear and Effective Communication: Ability to explain technical concepts to non-technical users and translate business needs into technical solutions
Customer-Service Mindset: Commitment to supporting users and solving problems with patience, empathy, and a focus on improving user adoption
Advanced Computer Literacy: Ability to troubleshoot software issues, manage system integrations, and assist leasing and marketing teams with technical problems
Project Management: Ability to manage multiple priorities independently, coordinate testing and deployment activities, and meet deadlines
Continuous Learning: Commitment to staying current on Yardi platform updates, CRM industry best practices, and real estate technology trends
Alignment with Company Values: Understanding of Reybold's commitment to quality, meticulous maintenance, sustainability, and human-centered customer experience
5+ years of experience with Yardi CRM
Experience with real estate leasing operations and understanding of prospect-to-resident workflows
Proficiency with CRM analytics, reporting tools, and business intelligence
Experience leveraging Yardi CRM marketing features—managing campaigns, email automation, lead nurturing workflows, and integration with marketing tools to drive occupancy
Experience managing system integrations and working with third-party vendors
Yardi certification or completed advanced Yardi CRM training
Experience training diverse user groups and driving system adoption

Responsibilities

Yardi CRM Administration & Configuration Lead the administration, setup, configuration, and ongoing optimization of the Yardi CRM platform and integrated programs (ChatIQ, Screening, Income Verification, Site Manager)
Configure and refine prospect pipelines, workflows, automation rules, tasks, alerts, and follow-up sequences to support efficient leasing workflows
Manage lead sources, routing rules, and system integrations with company websites, ILS platforms, and third-party marketing tools
Maintain CRM queue management to ensure timely, responsive customer service and lead follow-up across all properties
Manage rental unit inventory, property configurations, pricing, and promotions within the CRM system
Business Intelligence & Analytics Monitor and analyze CRM data to identify key performance metrics: lead conversion rates, leasing cycle time, lead source attribution, pricing optimization, and renewal rates
Develop and maintain standard and custom CRM reports and dashboards that provide actionable insights into prospect and resident behavior
Partner with leasing management and marketing to analyze trends and provide data-driven recommendations for improving conversion, pricing strategies, and targeted marketing initiatives
Track and report marketing ROI by lead source, identifying which channels drive the highest-quality, conversion-ready prospect
Prospect Journey Optimization & Process Automation Design and optimize the end-to-end prospect journey within the CRM—from initial inquiry, through nurturing sequences, application processing, lease execution, and resident transition
Identify manual or redundant leasing tasks and recommend automation opportunities to increase efficiency and reduce response times
Implement and manage automated workflows: application routing, income verification triggers, renewal reminders, resident communication sequences, and lease follow-up protocols
Evaluate existing CRM workflows and recommend continuous improvements to increase adoption, efficiency, and consistency across all properties
Ensure all CRM processes align with company policies, Fair Housing regulations, and Reybold's commitment to meticulous service and human-centered customer experience
Resident Engagement & Retention Track and monitor resident satisfaction, engagement, and renewal rates through CRM data analysis
Configure and manage resident communication workflows, including renewal notices, community updates, service request processing, and satisfaction surveys
Provide insights to operations and management on resident communication trends and opportunities to improve retention