Assistant Director, Guest Services & Marketing, Randy Owens Center for the Performing Arts

Department of Human Resources•Jacksonville, AL

1d•$55,000

About The Position

The Assistant Director, Guest Services & Marketing coordinates operational aspects to successfully develop the Randy Owen Center for Performing Arts’ new patrons, develop new audiences, and increase community visibility to meet organizational goals. Also, this position develops and implements comprehensive marketing, communications, and promotional plans for assigned programs, in collaboration and under the leadership of the Roc’s Executive Director. This includes development and implementation of ticket sales campaigns, advertising and media placements, promotional activities, merchandising, media trades, and advertising sales, as well as management of public communications. The position will manage employees or student workers who provide marketing, guest services, and hospitality support.

Requirements

Bachelor’s degree in marketing or business administration or related field and Three (3) years of marketing or team management experience
Knowledge of theatrical and performing arts operations.

Nice To Haves

Master’s degree in marketing or business administration or related field or A minimum of five (5) years of experience in a venue operations role, such as house management or event management in a theater or performance venue and At least two (2) years of team management experience.

Responsibilities

Oversees, maintains, and updates ticketing CRM software, including creating events, pulling patron lists, data entry, running sales reports, and CRM updates as needed.
Responsible for communicating clearly, consistently, and compassionately with patrons, volunteers, staff, and others, developing subscription packages and coordinating subscriptions, renewals, and gift cards, organizing tickets and contacting organizations for group sales, and tracking earned revenue.
Answers questions, assist patrons, advise ushers, and manage Box Office staff, and they will coordinate with restaurant/catering provider for show runs and special events.
Within the CRM, manages donation records, donor expectations, lists and correspondence in collaboration with philanthropy.
Provides post-event reports for sponsors and donors, analysis, and regular status reports on marketing programs, prepare and make presentations to the City Council and various Boards/Commissions and community groups when needed, and coordinate effectively with other campus Departments.
Responsible for creating, directing and implementing branding and marketing programs for the facility and individual events, overseeing all posts and press activities in conjunction with campus PR and Marketing, in terms of overall branding of the facilities and show specific events.
Manages any part-time marketing and guest services staff and collaborates with full-time marketing and graphic design staff.
Creates annual branding campaigns for the Center, communicate with outside advertising agencies on on-going campaigns, writing and preparing copy for print/radio/TV spots, place advertising for event marketing and oversees the Center’s website & social handles, and handle press-related duties during events, including preparing and disseminating company event and press releases.
Coordinates promotions and special events with event promoters and facility personnel, proofs copy and layout for company newsletter and social media, manages, develops, produces and distributes promotional and collateral materials to support sales and marketing programs.

Benefits

Retirement Plans Alabama Teacher’s Retirement System (TRS)
RSA-1 Deferred Compensation
403-B Retirement Annuity (TIAA)
Health Insurance Medical (PEEHIP)
Optional plans: vision, dental, flexible spending plan, dependent care, cancer and hospital indemnity
Long-term disability and life insurance
Tuition assistance
Paid and unpaid leave
Employee Assistance Program
Prescription assistance