Assistant Director of Events & Engagement

University of South Florida • Tampa, FL

4d

About The Position

The Assistant Director of Events and Engagement leads the planning, execution and evaluation of USF College of Education signature events, serving as a key driver of audience engagement, brand experience and institutional visibility. Reporting to the Director of Marketing, this role oversees a comprehensive portfolio of college-wide events, ensuring each experience reflects the college’s mission and values and is strategically designed to advance its visibility and reputation. The Assistant Director collaborates with a wide range of internal and external stakeholders and serves as a trusted advisor, translating goals into engaging, well-executed events. In partnership with marketing and communications, this role identifies opportunities to enhance engagement before, during and after events through integrated digital touchpoints and strategic follow-up. The position is responsible for all aspects of event production, including concept development, timelines, logistics, run-of-show, vendor coordination and on-site management, as well as event setup and breakdown.

Requirements

• Bachelor’s degree in Hospitality Management, Event Management, Marketing, or related field.
• Minimum of 5 years of professional experience planning and executing large-scale, multi-stakeholder events.
• Proven experience managing event budgets, contracts and vendors
• Excellent interpersonal, written and verbal communication skills, with the ability to work effectively with senior leadership, faculty, staff and external partners
• Ability to work evenings and weekends as required to support event schedules
• Demonstrated success measuring event impact and using data or feedback to improve future programming

Nice To Haves

• Experience leading higher education events with multiple stakeholders
• Strong project management skills with the ability to manage multiple events simultaneously
• Proficiency with standard office, project management and marketing tools, such as Microsoft Office and Asana
• Familiarity with event technologies, such as registration platforms, CRM systems and virtual/hybrid event tools
• Experience supervising staff, student employees or volunteers
• Experience managing high-profile events involving senior leadership, VIPs or external speakers

Responsibilities

• Serves as the primary lead for planning and executing college-wide events and managing the annual events calendar to ensure it is aligned with institutional priorities and marketing objectives.
• Will manage all transactions necessary for the creation and management of events, including approvals at the central level and requesting presence of Rocky or leadership for talking points.
• Track and analyze event metrics, such as attendance, engagement and feedback to assess success, inform future planning and support strategic decision-making.
• Partner closely with marketing team and other stakeholders to ensure seamless coordination, consistent messaging and management of CRM for events.
• Supervise event staff, student workers and volunteers as applicable.
• Manage relationships with vendors, venues and service providers to ensure high-quality delivery and adherence to brand and service expectations.
• Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of the College .

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees