Associate Director, Activation - Outcomes

Omnicom Media US•New York, NY

2d•$70,000 - $125,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Associate Director – Activations This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients. The Associate Director of Activation Strategy, Outcomes is expected to have a strong working knowledge of the media space - programmatic, social and search. This role will also frequently meet with client teams and clients to present capabilities, manage expectations, and sell capabilities

Requirements

5 years+ in performance marketing with client management experience
1+ years managing a team
Platform knowledge surrounding DSPs and SSPs
Ability to manage peers in collaborative workstreams and environments
Comfortable with basic data, analytics and measurement concepts
Proficient in excel
Comfortable produce and presenting reports to CBLs and clients
Strong written and verbal communication skills

Responsibilities

Liaison in between client teams and external partners to deliver on outcomes for clients
Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
Accountable for planning team work including QAing budgets and media math as relevant
Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
Develop sales material for client teams to sell capabilities
Produce forecasts for prospective campaigns