Associate Manager - Consumer Insights

The Wendy's Company•Dublin, OH

3d•$81,000 - $138,000•Onsite

About The Position

Overview When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! Provide leadership in the application of custom primary and secondary consumer research for key product and business platforms for the Wendy’s brand. Accountable for proactively assessing business needs, and developing and implementing plans to address these needs. Integrate consumer insights into actionable business strategies that ultimately result in short-term and long-term growth opportunities for the company.

Requirements

B.S. or B.A. in business, marketing research, statistics, or the social sciences
Expertise in designing and leading qualitative & quantitative marketing research
Ability to partner with and lead external marketing research partners
2-3+ years of corporate and/or agency marketing research experience in retail, food, &/or CPG

Nice To Haves

M.S. or M.A. in business, marketing research, statistics, or the social sciences

Responsibilities

Lead the initiation, design & analysis of primary consumer research programs that support business decisions & identify opportunities for the Wendy's brand focusing on secondary product platforms.
Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding & leveraging external industry & cultural trends.
Demonstrates project management principles in leading consumer learning programs incorporating project objectives, responsibilities, timing and budget considerations.
Leads external research partners to ensure high quality performance while ensuring best-in-class practices are fully leveraged including traditional and emerging techniques.
Leverage written and oral communication skills to not only summarize and communicate consumer insights but to guide and influence the cross-functional organization in developing business strategies against these insights.
Effectively collaborate cross-functionally (especially across Marketing, R&D, and Operations) to develop strategic business plans while ensuring the voice of the consumer is fully appreciated and utilized across the organization; champion a 'Consumer is Boss' mentality across the organization.